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Boot gambling ads out of footy

They’re on our TVs, billboards, stadiums and even our players’ jerseys.

 

Everywhere you turn, gambling ads are everywhere – and they’re targeting both adults and children.

 

It’s no coincidence either. With flashy colors and catchy jingles, gambling ads are designed to lure and attract children while normalising gambling habits due to their high visibility.

 

And it’s already working.

Did you
know?

1 in 3

$18 Million

8 out of 10

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Aussie kids

gamble

Gambled by teens annually

Kids see gambling ads

Donate today to help keep gambling advertising away from our kids and put the focus back where it belongs, on the game.

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Your story could help build the case for stronger protections for children.

Gambling companies aren’t just making ads. They’re engineering products that exploit the way our brains are wired. Watch here to learn more:

I want to...

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Media Release: The Alliance for Gambling Reform welcomes the ACT gambling reform package as an important step forward

15 September 2026

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Gambling money, political power: Canberrans say enough

14 September 2026

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Parents are speaking up for gambling reform

11 September 2026

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Voices for Gambling Reform

A key part of the Alliance’s work is how we work with people who have experienced gambling harm, known as the Voices for Gambling Reform.

Their experiences and stories are central to everything we do and have played a pivotal role in many key legislative changes.

Over the past year, our Voices have campaigned for gambling reform by sharing their stories in the media, speaking to federal and state politicians, as well as providing evidence at government inquiries and hearings.

Over the past 3 years I’ve spoken to many people who have experienced a family member in a very similar situation as my brothers, losing their life savings and living in a delusional world where they believe they “didn’t have a problem with gambling”. Very sadly the only time many family members become aware about the true extent of the problem is when it is too late to be of any assistance.

anonymous

“I underestimated how much helping others would help me. Passing on the support I was lucky enough to receive, seeing people turn their lives around—it’s the best part of this second chance I’ve been given. And believe me, I’m doing everything I can to make the most of it.”

Ed

"It is too late for my family, but it's not too late for other families."

Kate

"We have children who know the odds, but don't actually know who's playing the in game. They speak in odds terms, they speak in multi terms - we're the first generation of Australians, who have to explain to our children what gambling is when they're in primary school."

Mark

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ARE YOUR KIDS AT RISK?

Take the survey & find out

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CONTACT

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Have questions about our work or want to make a general inquiry? Please fill out the form below. 👇

If you have lived experience of gambling harm or are an affected other, visit our Voices page.

Thanks for submitting!

Our Community House

552 Victoria St, Wurundjeri Country,
North Melbourne 3051, VIC

 

Email: info@agr.org.au

Phone: (03) 9999 7372

Please note that the Alliance is an Advocacy organisation and is not equipped to assist with crisis. Please call 1800 858 858 for immediate support.

Media

For all media enquiries, please contact 

Phone: 07 2115 0820
Email: media@agr.org.au 

If you or someone you know is in need of support, please contact: Gambling Helpline 1800 858 858 | Beyond Blue 1300 22 4636 | Lifeline 131 114

PRIVACY POLICY

ALL CONTENT IS © ALLIANCE FOR GAMBLING REFORM UNLESS OTHERWISE STATED. CREATED BY NNCREATIVE

The Alliance for Gambling Reform acknowledges we are living and working on Aboriginal land. We would like to acknowledge the traditional owners of this land and pay respect to Aboriginal Elders past, present and emerging.

© 2022 by Alliance for Gambling Reform. Proudly created with NNCreative

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