In just three weeks, your donation to our campaign against gambling advertising during the AFL and NRL finals has ignited a wave of public support that we can’t ignore. The message is clear: Australians are demanding action, and your contribution has ensured the government is listening. 72% of Australians support a ban on gambling ads.

Join the movement to protect vulnerable communities from the harms of gambling advertising. Your donation supports efforts to raise awareness, advocate for policy changes, and reduce the reach of these ads. Stand with us and donate today to make a safer future possible.

An international report from the Lancet reveals gambling's severe health toll, with an estimated 80 million people worldwide suffering from gambling-related issues. Alarming, Aussies top the list, spending the most per capita on gambling globally.

"Our conclusion is clear: gambling poses a threat to public health, the control of which requires a substantial expansion and tightening of gambling industry regulation," the report said.

Experts are now urging for stronger global regulation, warning that “gambling poses a threat to public health.” This report is a wake-up call: it’s time for governments to act together to protect communities.

Accountant Sam Kilkenny lost $8 million, yet companies showered him with VIP perks instead of stepping in to stop his losses. Despite their claims of "real-time intervention," they failed to act. This tragic case highlights the urgent need to ban gambling ads, end harmful inducements, and create a National Regulator to protect Australians from growing gambling harm.

The NRL and AFL personally lobbied Prime Minister Anthony Albanese to oppose a full ban on online gambling ads - bypassing Communications Minister Michelle Rowland. Despite calls for a total ban, the government is only proposing restrictions on TV ads during sports, which we know will not be enough.

“The Prime Minister, with whom I understand final decision-making on this policy now rests, has continued to meet with gambling advertising beneficiaries while largely avoiding or limiting contact with experts and those with lived experience,” Said Senator David Pocock.

This #GambleAwareWeek, we’re bringing attention to the alarming rise in gambling harm across NSW. In 2020-21, a staggering $10.89 billion was lost to gambling in the state, with the problem escalating rapidly. The number of sports gamblers in Australia has doubled over the last five years, and shockingly, 1 in 3 high school students have already participated in gambling activities. Australia currently holds the Guinness World Record for the most money lost to gambling per person.

This is why The Alliance is pushing for full implementation of Peta Murphy's inquiry and its 31 recommendations. This includes banning gambling ads, eliminating harmful inducements, and establishing a National Gambling Regulator to protect our communities. Let’s act now before more families are harmed.

Join the fight—donate today to stop gambling harm.

Gambling is now a global public health threat. With mobile and online platforms expanding reach, millions worldwide face harm. A new Lancet report reveals 450 million people show behavioural symptoms or experience severe consequences from gambling, while 80 million suffer from diagnosed gambling disorders. Experts are calling for global action, urging gambling to be regulated like alcohol and tobacco to curb this massive threat to health and wellbeing. It’s time to demand stronger regulations. Let’s protect communities from the harms of unchecked gambling.

Concerns are growing that Tasmania's commitment to mandatory cashless gaming cards is fading. Initially praised as a nation-leading reform to curb gambling harm, the cards include strict daily and annual spending limits. However, delays, vague responses from officials, and the forced resignation of the policy's biggest advocate, Michael Ferguson, have raised fears that the government may water down the initiative under pressure from the gambling industry. The community must stay vigilant to ensure these reforms aren't quietly abandoned.

Alliance Voices Advocate Mark Kempster hears heartbreaking stories every week. Just last Friday, a young man reached out, dreading the gambling ads that bombard him every weekend, feeling trapped with no way out.
Mark shared his own story at MP Peta Murphy’s inquiry, outlining how gambling companies exploited him during his most vulnerable moments, reeling him back with relentless ads and bonus bets—even after he’d tried to self-exclude. After months of advocacy, Mark finally secured a meeting with the Prime Minister’s office. But instead of hearing him firsthand, the PM sent a senior advisor in his place.

In his absence, Mark questioned the PM’s push for a partial ban—a move that research shows is ineffective and leaves the door open for harmful ads. Mark’s message to the PM: prioritise lives over profits. Don’t just settle for partial measures—commit to real change. Show you care. Show up.

Alliance Voices, including Sarah* and Mark Kempster, met with the Prime Minister's office to urge the implementation of the Murphy Report, calling on the PM to #ProtectOurKids and take decisive action to end gambling ads, emphasising that a partial ban is insufficient. Sarah* shared the harm the gambling industry had caused her family. When a comparison to tobacco was made, the office responded, 'There is no safe amount of tobacco,' implying that they believe there is a safe level of gambling, which contradicts existing evidence. The office was unable to provide any data supporting a partial ban but suggested they are close to a decision on the Murphy Report, without offering a time frame.

This month, we're shining a light on the staggering $32 billion Australians lose to gambling every year. Behind this shocking figure are real stories, like Ed’s—who lost nearly everything to gambling harm, but is now an advocate for reform. His experience underscores the far-reaching impact of gambling on families, friends, and entire communities.

The fight for reform is at a critical juncture. While the Murphy inquiry has called for sweeping changes—including a full ban on gambling ads—lobbyists are working to undermine these efforts. But public support is strong, and together, we can drive lasting change.

Stay with us as we continue to expose industry tactics, push for urgent reforms, and fight to protect our kids from the growing harm of online gambling.