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DEAR MPs: VICTORIA PROVES IT CAN BE DONE NO MORE EXCUSES

While Victoria takes bold action on poker machine reform, Tasmania's politicians walk past community suffering every day.

Your $50 helps fund this billboard right near Parliament House - where they can't ignore it.

No more hiding. No more excuses. Victoria proved reform is possible.

👉 Put your message in front of MPs. Support the billboard today.

Gambling harm is a growing public health crisis, hitting vulnerable people hardest: those facing poverty, discrimination, or major life challenges. As gambling markets expand, harm rises—threatening the WHO's Sustainable Development Goals on health, inequality, and justice.

Unregulated online gambling, aggressive advertising, and industry lobbying worsen the problem Population-wide measures like banning gambling ads, mandatory loss limits, and strict regulations are essential to protect communities.

“Gambling is a problem because of advertising. To say otherwise is an insult.” – Greg Baum.

Australia’s gambling ads fuel a crisis. Despite a federal inquiry calling for a ban, the government delays reform, catering to corporate interests. Like tobacco before it, banning gambling ads will protect communities without destroying sport.

The Alliance calls for urgent action to ban these intrusive ads and shield vulnerable Australians. Join us in the fight to end gambling harm.

An Australian father was shocked to hear Sportsbet ads play between Frozen and Bluey songs on Spotify, calling it “inappropriate and potentially damaging to my children.” Despite age restrictions, the ads were allegedly heard on his account while playing children’s music.

Sportsbet has paused advertising on Spotify but insists its ads exclude family content. Public health experts and politicians, including Senator David Pocock, say this incident highlights the urgent need for a total ban on gambling ads.

“Children are highly impressionable; exposure to gambling ads normalises and conditions them to gambling,” the father warned.

It’s time to protect our kids. Join The Alliance in the fight against gambling harm. Donate today.

The government has shelved gambling reforms, ignoring overwhelming public support for action. Mark Kempster, an Alliance advocate, reflects on the harm caused: "An overwhelming majority in Australia don't want to see gambling ads on TV anymore."

Children as young as six now know the odds better than the players, while parents struggle to shield their families from the relentless advertising. "We're the first generation having to explain gambling terms like multis to primary school kids," says Kempster.

Despite an inquiry delivering clear recommendations eight months ago, vested interests continue to block reforms. It’s time to put community safety ahead of corporate profits.

Ed, an advocate with The Alliance, shares how his gambling harm escalated "tenfold" after moving to Australia. Now, he’s fighting for change.

Up to 20% of suicides are linked to gambling harm, and the festive season sees a spike in risky behaviours. The late Peter Murphy’s inquiry called for a total ban on gambling ads, but despite public support, the government has delayed reforms until 2025, citing complexity and industry pressure.

https://youtube.com/shorts/Bc2IoD2Xkjg?feature=share

The Minns government is withholding a crucial report from the Independent Panel for Gambling Reform. This report could reveal solutions to billions in criminal "dirty" cash laundered through poker machines and address $8.1 billion in player losses last year. Alliance Chief Advocate Tim Costello previously called cashless gambling reform “historic” and essential for ending gambling harm. Yet progress stalls. Why is the government keeping this report from the public?

Alliance Voices Advocate, Mark Kempster, slams government inaction:

“Peta Murphy provided the government with an overwhelming comprehensive guide on how to help and protect people like me. Yet her party is doing everything they can to dismiss her legacy by continually kicking the can down the road.”

Mark has called on the government to honour Peta Murphy's legacy and ban gambling ads to protect Australians.

Victoria is slashing poker machine load-up limits from $1,000 to $100 and mandating carded play by 2027, setting the benchmark for tackling gambling harm. Meanwhile, Tasmania has delayed its reforms, choosing industry pressure over protecting families.

Tim Costello applauded Victoria’s move, stating, “Mandatory carded play is the long overdue reform… but it has always been defeated by the power of the predatory pokies industry.”

Kate* lost her brother to gambling harm when he was just 24. Despite seeking help and self-excluding, he was relentlessly targeted by gambling ads. “Inducements were definitely a turning point,” Kate explained. "He was so ashamed of himself and he took full responsibility for his addiction, which is absurd because this is a highly addictive product that literally changes brain chemistry, increasing dopamine thresholds.”

Australia loses $32 billion annually to gambling, with devastating effects on families like Kate’s. Despite overwhelming public support for a gambling ad ban, politicians have delayed action. It’s time to prioritise lives over profits.

Short Segment: https://youtu.be/XKrSGCUonAw

Tim Costello has slammed the government for failing to deliver a promised ban on gambling advertising, accusing them of bowing to vested interests like the AFL, NRL, and major media companies. The government previously pledged to pass reforms this year but has delayed action, leaving the public frustrated.

“It’s a fascinating insight into democracy. Seventy-two to 80 per cent, in different surveys, say Australians want a total ban – full Murphy report. And you normally say, ‘oh, well, if it that’s strong, that’s how democracy works, it will happen’,” Mr Costello said.

“The insight is not if the vested interests, the ones who have captured government ... say ‘don’t you dare’. The vested interests at the moment are frustrating what is overwhelming public opinion.”

The 2022 Murphy Inquiry recommended a total ban on gambling ads, reflecting public opinion. Yet reforms have stalled while Australians continue to be bombarded with gambling ads during live sports.

The decision by the Tasmanian Liberal Rockcliffe Government to backflip on becoming the first State to introduce a poker machine cashless card is an inexcusable capitulation to the power of the gambling lobby.

The Alliance’s Chief Advocate, Tim Costello, said he was shocked and devastated by the announcement by the Tasmanian Government to ‘defer progress’ on the cashless card system.

Tabcorp has been fined $262,000 for illegal in-play bets on tennis, raising fresh concerns about gambling harm. Betting giants are cashing in on an online sports gambling boom that’s rapidly spreading in Australia. Alliance Chief Advocate Tim Costello warns that “Australia risks condemning another generation of children to gambling harms as companies target teens.” We must act now to protect our communities and safeguard young Australians.

Alliance CEO Martin Thomas has called out the “predatory marketing practices” of gambling companies targeting vulnerable Australians through Facebook ads. A recent University of Queensland report reveals that people at high risk of gambling harm are being “force-fed” these ads, with companies sharing extensive data to reach them.

“Australians expect the federal government to do more to ensure people who are most at risk of harm aren’t constantly bombarded with ads for harmful and addictive products,” Thomas stated.

At Nine’s AGM, Alliance Chief Advocate Tim Costello, alongside shareholders, called for an end to gambling advertisements, echoing public support for a ban to protect children and vulnerable viewers. “Every gambling ad is dangerous, enticing people—especially children—into gambling.

We banned tobacco ads decades ago; it’s time we banned gambling ads too,” Costello stated.
Alliance Voices Advocate Mark Kempster also spoke out, saying, “Every ad they show on TV has a massive impact on people... they can lead to addiction,” he said.

The government is considering a ban on in-stadium gambling ads at AFL and NRL games, with discussions ongoing to also remove betting company logos from team jerseys. While The Alliance's Tim Costello, welcomes these steps, he argues it's not enough. Costello states, “If you want to protect children, you have to have a total ban. Every ad influences them to become a gambler.” The reforms fall short of a full ad ban, leaving concerns about the influence of gambling ads on young fans unaddressed.

Nine Entertainment’s board directors have been urged to end the network’s gambling addiction and the network has been condemned as ‘shameful’ for actively lobbying the Federal Government to scrap gambling reform.

The chief advocate of the Alliance for Gambling Reform, Tim Costello, on the eve of the company’s AGM this Thursday condemned Nine’s reliance on gambling advertising and compared it to tobacco advertising.

“The evidence shows that every gambling ad is dangerous in luring people, especially children, into gambling. We banned tobacco advertising decades ago, we must ban gambling advertising today,” Rev. Costello said.

Next time you are stuck at the back of the plane, no doubt you will recall the media storm that is now erupting around the Prime Minister for accepting, even requesting, free upgrades from Qantas.

The latest revelations about politicians receiving perks like free upgrades aren’t isolated; they reveal a much larger issue of corporate influence in Australian politics. Powerful industries—including big gambling, aviation, alcohol, and more—are showering our leaders with perks, hospitality, and donations, swaying critical decisions that impact us all.

A recent tool from The Alliance highlights this problem in real time: 32 parliamentarians accepted over 60 gifts, including tickets and hospitality, from gambling companies and racing clubs. Among them is Communications Minister Michelle Rowland, who oversees potential bans on gambling advertising. How can we trust policy decisions when they’re entangled with perks from the very industries seeking looser regulations?

Stand with The Alliance in demanding unbiased political decisions. Donate today for a fairer Australia.

Gambling is now a global public health threat. With mobile and online platforms expanding reach, millions worldwide face harm. A new Lancet report reveals 450 million people show behavioural symptoms or experience severe consequences from gambling, while 80 million suffer from diagnosed gambling disorders. Experts are calling for global action, urging gambling to be regulated like alcohol and tobacco to curb this massive threat to health and wellbeing. It’s time to demand stronger regulations. Let’s protect communities from the harms of unchecked gambling.

Accountant Sam Kilkenny lost $8 million, yet companies showered him with VIP perks instead of stepping in to stop his losses. Despite their claims of "real-time intervention," they failed to act. This tragic case highlights the urgent need to ban gambling ads, end harmful inducements, and create a National Regulator to protect Australians from growing gambling harm.

Alliance Voices, including Sarah* and Mark Kempster, met with the Prime Minister's office to urge the implementation of the Murphy Report, calling on the PM to #ProtectOurKids and take decisive action to end gambling ads, emphasising that a partial ban is insufficient. Sarah* shared the harm the gambling industry had caused her family. When a comparison to tobacco was made, the office responded, 'There is no safe amount of tobacco,' implying that they believe there is a safe level of gambling, which contradicts existing evidence. The office was unable to provide any data supporting a partial ban but suggested they are close to a decision on the Murphy Report, without offering a time frame.

Brazil is blocking over 2,000 gambling sites to regulate the sector and curb rising gambling harm. With 52 million Brazilians turning to online gambling since 2018, President Lula's new law targets unlicensed operators. Currently, 96 companies can operate while their licenses are reviewed, but many are contesting the new rules in court.

Australia has worst gambling harm in the world, we need to do better. Support The Alliance in the fight against gambling harm!

The Alliance is leading a powerful campaign to end harmful gambling ads in Australia. With Australians losing an astounding $32 billion to gambling in 2023, Alliance CEO Martin Thomas calls it "social harm on an industrial scale." Recent polls show 72% of Australians want a full ban on gambling ads—echoing public frustration over constant, intrusive ads during sports and TV shows. It’s time for Australia to adopt the late Peta Murphy’s 31 recommendations, including a full ad ban and a new national regulator.

Despite promises to address gambling ads, we’re still waiting on real action from the government—16 months after Peta Murphy’s review recommended phasing out online gambling ads on TV. Communications Minister Michelle Rowland has pledged to break the link between sports and betting, but the delay raises concerns.

The Alliance's CEO, Martin Thomas, warns that this shift in focus, pointing to pokies and casinos as primary concerns, could be a distraction. "It's a little bit of 'look over here, not over here,'" he stated, stressing that online gambling, especially among youth, is the fastest-growing area of harm. The number of people gambling online has doubled in the last five years, while pokies use only grew by seven percent.

Let’s keep the pressure on for real change. Support the Alliance today!

Recent research has confirmed that reducing the number of poker machines in the ACT has not effectively reduced gambling harm. The Alliance has consistently argued that simply cutting back on machines is not a sufficient solution. The most effective approach—the "gold standard"—is implementing a mandatory cashless system with pre-commitment levels.

This approach was recommended by the NSW Crime Commission as a means to both reduce gambling harm and combat money laundering. It is also the strategy currently being adopted in Tasmania.

“I went to an NRL game and saw kids—teenagers—on their phones looking at betting apps. It’s become part of the culture, and that’s what scares me. I was consumed by gambling at a young age, and that was before it was anywhere near as pervasive as it is today.” – Ed, Voice for Gambling Reform Advocate

Gambling ads are everywhere, from AFL and NRL broadcasts to social media, reaching our kids at a time when they're most vulnerable. It’s crucial that we take action now to prevent future generations from falling into the same trap.

Full story: https://www.agr.org.au/ed-sredemption-anadvocateforchange

Ed’s story is one of innumerable challenges, personal collapse, and ultimately, redemption. Amid the public debate today about how we protect our children from gambling harm, Ed’s experience serves as a stark reminder of the dangers when kids slip through the cracks. He began gambling at just 8 years old, and by 15, he was already feeling the devastating effects. Like many others, his struggle with gambling started quietly but gradually spiralled into life-altering consequences.

Today, Ed is fully recovered - and a passionate advocate for gambling reform and support for those facing the same struggles. Through his advocacy and personal example, Ed continues to fight for better support and understanding for those affected by gambling harm, hoping that no one else will have to suffer like he did to finally seek help.

Read Ed's story!

A heartfelt thank you to our partner, the Reichstein Foundation, for empowering The Alliance to achieve significant strides in gambling reform this year. Your unwavering support has helped us challenge harmful systems, raise awareness, and protect our communities from gambling harm.

Together, we’re driving real change and building a fairer, healthier Australia. The fight isn’t over — let’s keep the momentum going and make 2025 even more impactful!

Gambling harm is a silent epidemic affecting Australian women. From caregivers to professionals, women are slipping through the cracks, trapped by stigma and shame. Support services remain inadequate, and the government refuses to ban harmful gambling ads. As Anna Martin, founder of The Untangle Project, says, "This is a public health crisis for Australian women, and it will persist until meaningful change becomes a primary, well-funded, and ongoing priority for our country."

Alliance Voices Advocate, Nelson knows firsthand the impact of gambling harm on the Australian Chinese community. As an affected other he watched his community struggle with it since the day he was born. Now, Nelson does art installations that express that story.

In the Australian Chinese community poker machines are known as ‘tiger machines’, Nelson explained; "The term ‘tiger machine’ came from the translation of ‘poker machine’ in English. In Chinese, the characters are tiger and machine and for me that just really struck a chord because it emphasised the predatory nature of these machines, and of gambling.”

SBS Story: https://www.sbs.com.au/language/english/en/podcast-episode/are-gambling-organisations-targeting-cald-communities/psvmjr4cb

Mark Kempster, a lived experience advocate for The Alliance, signed up to the Albanese government’s self-exclusion register BetStop and its state equivalents. He hoped these measures would protect him. Instead, he says, “You feel like you can’t escape it.”

BetStop is supposed to block online gambling and stop marketing messages. Yet, self-excluded gamblers like Mark are still being targeted by offshore companies. These operators exploit loopholes, and the industry regulator is doing little to stop them. BetStop doesn’t cover offshore companies, leaving vulnerable Australians unprotected.

“Every day you delay action on these regulations is another day that another young Australian, or any Australian, falls into an addiction because of what we’re subjected to at the moment in the media.” – Mark Kempster

Mark Kempster, who lost $100,000 to gambling, is fighting for change. He describes the government’s refusal to act on a proposed phased ban on gambling ads as “ridiculous” and “disappointing.”

“We can’t watch sport. We can’t enjoy sport without having gambling advertising shoved down our throats,” says Mark. He adds: “Every week, I get a different young person in Australia messaging me [about gambling harm].”

Mark urges action: “I don’t want people to go through the issues I went through.”

These aren't just numbers – it's families struggling to put food on the table. Kids missing out on school activities. Bills going unpaid.

Victoria proved reform is possible. Your state's politicians have NO excuse.

Help us fight for Victorian-style reforms where you live. Every day of delay means more families torn apart by gambling harm.

👉 Make change happen in your state - donate now

Gambling ads on Sydney trains sparked outrage, with critics highlighting the impact on vulnerable communities, including children. Alliance CEO Martin Thomas said: "These are adverts on a train that anyone can see at any age, and it really is aimed at normalising gambling across the community."

Australia led the world in gambling losses last year, with Australians losing $32 billion—up from $28 billion. Gambling ads, identified as a "major culprit" in these losses by the Grattan Institute, encouraged risky behaviours and harmed public health.

The government has delayed long-awaited gambling ad reforms, admitting no revised timeline for responding to the 2022 Murphy report, which called for a total ban on gambling ads. Mark Kempster, an advocate with the Alliance, contacted the Communications Minister’s office this week, expressing his frustration:

“The effect the constant delays is having on all of us who gave evidence at Peta’s inquiry is taking a massive toll on us. To wait up to 20 months for any type of response and actions surely cannot be acceptable,” he said.

In reply, a staff member apologised, acknowledging the toll the inaction has caused but offering no clear timeline for reform.

Tim Costello added “It takes backbone to protect children in this nation against very powerful vested interests. The failure to show that backbone has let Australians down.”

Tim Costello, Chief Advocate for The Alliance, has slammed the Labor government for abandoning Peta Murphy’s legacy on gambling reform. Despite 70% of Australians supporting a gambling ad ban, the government has “squibbed any reform at all,” bowing to pressure from vested interests like sports betting companies, media giants, and sporting bodies.

Costello said: “What happened is pretty simple in my view. The vested interests cowed the PM into dishonouring Murphy’s legacy. Those vested interests start with the obscenely rich foreign-owned sports betting companies.”

With over a million gambling ads bombarding free-to-air TV annually, families are demanding change. Gambling ads are grooming children and normalising harm. Let’s protect our kids and hold the government accountable.

🚨 The Alliance is fighting for safer communities by addressing gambling harm. CEO Martin Thomas outlines three urgent priorities:
1️⃣ Online gambling & advertising bans: With over 1 million gambling ads aired annually, the industry's overreach is blatant. Ads targeting kids through sport and social media are grooming the next generation. It’s time to ban gambling ads and inducements entirely.
2️⃣ Poker machines in local venues: Australia is one of the only countries where poker machines are in neighbourhood pubs, not just casinos, exacerbating gambling harm.
3️⃣ Casino regulation failures: Despite scandals, casinos continue unchecked, exposing glaring flaws in oversight.

Australia loses a staggering $32 billion annually to gambling, much of it from those already struggling. Gambling harm affects families, fuels domestic violence, and contributes to as many as 20% of suicides in Australia.

With bipartisan and crossbench support, The Alliance is leading the charge to pressure the government to implement the Murphy Report’s 31 recommendations—a blueprint for the most significant gambling reforms in Australian history.

🔗 Join the fight to end gambling harm. Donate now to help drive change.

The chair of the Tasmanian Liquor and Gaming Commission Jenny Cranston tells Leon Compton on ABC Tasmania Mornings that the other harm-reduction initiatives the government has committed to, including facial recognition, are ineffective.

"I'm incredibly disappointed and very very very saddened by the fact that we had almost within our grasp the ground-breaking initiative that would protect so many Tasmanians and be so good for this industry," she says.

✓ Mandatory cashless gambling cards
✓ $100 daily loss limits
✓ $5000 yearly limits
✓ No industry exemptions

Help us win this fight. Sign the petition now.

In September, Kate*, from Alliance Voices for Gambling Reform, spoke publicly about sports betting ruined the life of her brother, who despite registering for self-exclusion, was continually hounded and died by suicide.

Now she's seeking the ear of the Prime Minister Anthony Albanese and the Communications Minister Michelle Rowland to ensure they hear directly from people who are affected by gambling addiction ahead of announcing sports betting reforms.

Ryan’s story shows the devastating impact of easy access to gambling. He placed his first bet at 15, in his school uniform, with no ID check. His lunch money fed his first gamble, and he was addicted before he was even 18. Now, the Albanese government wants to restrict social media access for those under 16, citing the need to protect young Australians. Yet the same urgency is missing when it comes to gambling.

A government-led inquiry recommended a total ban on gambling ads, phased in over three years. Despite this, vested interests may be pushing them towards only a partial ban, allowing harmful ads to keep targeting young Australians.

Bernard Keane in The Mandarin writes: “Betstop is faux regulation, something that gives the appearance that the government is trying to limit the damage the gambling industry does without actually inconveniencing that industry in any way from making money.”

In NSW and Victoria, casinos like Star and Crown continue to operate despite enabling money laundering and organised crime. Regulators seem more focused on preserving jobs than protecting the public from gambling harm. Betstop—a national self-exclusion register—is easy for problem gamblers to bypass, offering a false sense of protection while allowing the industry to profit uninterrupted.

These so-called safeguards prioritise revenue over public health, while politicians, influenced by donations from the gambling sector, avoid taking real action. Australia needs true regulation, not just appearances.

The Alliance’s Tim Costello pressed Nine's board on gambling ads, questioning their responsibility as harmful content proliferates across Nine’s platforms. Alliance Voices Advocate Mark Kempster shared his struggle and noted the devastating impact of gambling ads on vulnerable viewers, calling for an end to their broadcast.

With Nine under scrutiny for workplace misconduct and falling share prices, now is the time for change. Support The Alliance in holding powerful companies accountable.

The push to ban gambling advertising involves a campaign approach focused on winning broad public support. The Alliance is leading the effort, backed by powerful statistics such as those showing that losses from gambling reached $32 billion in 2023, up from $25 billion in 2019.

Alliance CEO Martin Thomas said the figures were alarming and represented “social harm on an industrial scale”.

Treasurer Jim Chalmers is raising questions about tax breaks that subsidise gambling R&D—funding used to develop poker machines and gambling apps. In 2021-22 alone, Australian gambling companies claimed over $90 million in R&D expenses.

Chalmers labelled the tax breaks as “problematic,” signalling a closer review to ensure taxpayer funds don’t encourage gambling harm. The Alliance think 'problematic' is an understatement - 'Outrageous' is much more accurate. Surely this is a new low in how captured we are by big gambling in Australia.

An international report from the Lancet reveals gambling's severe health toll, with an estimated 80 million people worldwide suffering from gambling-related issues. Alarming, Aussies top the list, spending the most per capita on gambling globally.

"Our conclusion is clear: gambling poses a threat to public health, the control of which requires a substantial expansion and tightening of gambling industry regulation," the report said.

Experts are now urging for stronger global regulation, warning that “gambling poses a threat to public health.” This report is a wake-up call: it’s time for governments to act together to protect communities.

Alliance Voices Advocate Mark Kempster hears heartbreaking stories every week. Just last Friday, a young man reached out, dreading the gambling ads that bombard him every weekend, feeling trapped with no way out.
Mark shared his own story at MP Peta Murphy’s inquiry, outlining how gambling companies exploited him during his most vulnerable moments, reeling him back with relentless ads and bonus bets—even after he’d tried to self-exclude. After months of advocacy, Mark finally secured a meeting with the Prime Minister’s office. But instead of hearing him firsthand, the PM sent a senior advisor in his place.

In his absence, Mark questioned the PM’s push for a partial ban—a move that research shows is ineffective and leaves the door open for harmful ads. Mark’s message to the PM: prioritise lives over profits. Don’t just settle for partial measures—commit to real change. Show you care. Show up.

This #GambleAwareWeek, we’re bringing attention to the alarming rise in gambling harm across NSW. In 2020-21, a staggering $10.89 billion was lost to gambling in the state, with the problem escalating rapidly. The number of sports gamblers in Australia has doubled over the last five years, and shockingly, 1 in 3 high school students have already participated in gambling activities. Australia currently holds the Guinness World Record for the most money lost to gambling per person.

This is why The Alliance is pushing for full implementation of Peta Murphy's inquiry and its 31 recommendations. This includes banning gambling ads, eliminating harmful inducements, and establishing a National Gambling Regulator to protect our communities. Let’s act now before more families are harmed.

Join the fight—donate today to stop gambling harm.

Most people facing gambling harm try to self-manage, often due to stigma and scarce treatment options. But without long-term research on effective therapies and prevention strategies, many continue to struggle alone. To truly reduce gambling harm, we need evidence-based interventions that work over time, and reform such as the implementation of the Murphy Report to help prevent issues before they start.

Crown Melbourne’s $2M fine for allowing self-excluded gamblers to place bets proves once again that self-exclusion is failing. Mark Kempster, Voices for Gambling Reform Advocate, shared, “It completely ruined that 10 years of my life… There’s no real way for them to police it.”

Tim Costello adds, “Self-exclusion needs to be regulated by the government, not the casinos.” We need robust measures where people—not profits—come first.

Ed’s story is a profound reminder of the consequences of unchecked gambling and the incredible strength it takes to rebuild from the lowest points. He faced loss, isolation, and imprisonment but found hope and redemption through the support of his community and a commitment to change.

As he says, “I’ve been lucky enough to get a second chance, and I’m doing my best to make it count. If my story can help just one person avoid what I went through, then it’s worth it.”

At the Alliance for Gambling Reform, we believe in the power of shared experiences. Stories like Ed’s can inspire others and drive meaningful change. If you have a story to share, we’d love to hear from you. Your voice could help protect others and promote a healthier, safer community for everyone.

Send your story to us at info@agr.org.au, and let’s work together to make a difference.

https://www.agr.org.au/ed-sredemption-anadvocateforchange

Yesterday, the Greens introduced their Ban Gambling Ads Bill to the Senate. The Bill will ban gambling ads on TV, radio, print, and online consistent with the multi-party parliamentary inquiry recommendations.

The Alliance for Gambling Reform, which previoulsy gathered over 35,000 signatures to #EndGamblingAds, has long called for the adoption of all 31 recommendations from the inquiry. Gambling ads exploit children and young people, normalize gambling, and contribute to harmful behaviors.

Steve: “Do you feel like the government is now taking the views of people like yourself and your family, who've had those lived experiences of the harms of online betting in the way that Peter Murphy did, and her committee did?”

Kate*: “Unfortunately, I don't feel that way. I've been following it really closely, which is challenging because people like Anthony Albanese do have the power to make change - it's not too late for him to make the right choice.

“I'm really blown away - what would it take for someone to actually implement these changes? Peter Murphy was so brave, she lost her life, and still is not being honoured - I'm really blown away by that. I'm also blown away by the outstanding evidence that suggests a full ban is the only way ahead. And I do hear and know it's a hard problem, and I understand that the governments in a tricky position, but it's clear what the right thing is to do it. It's just a matter of bravery, really.”

Donate to help us keep up the pressure on the government.

https://www.abc.net.au/listen/programs/radionational-breakfast/-hounded-to-death-gambling-victim-s-family-speak-out/104359030

This week, the Alliance stood with the Royal Children's Hospital to discuss the alarming statistics uncovered by the RCH National Child Health Poll about parents, teenagers, and gambling. More than one third of parents (39%) are concerned about their teenage children gambling, but close to half of parents (45%) have never discussed gambling with their teen.

Alliance for Gambling Reform's Voices Advocate, Cecelia Aull, shared her concerns for her children, standing alongside our chief advocate, Rev. Tim Costello.

“When it comes to children, there is no safe amount of gambling,” said Dr. Anthea Rhodes, paediatrician and Director of the RCH National Child Health Poll.

Photo Credit: The Royal Children’s Hospital/Anneliese Henjak

Right now, the gambling industry's lobbyists are working overtime to delay reform. We can't let them win.

Every day of delay means more families affected by gambling harm. More children exposed to predatory ads. More lives impacted.

Your donation will help us:

✔️ Keep pressure on politicians to act now
✔️ Counter the gambling industry's influence
✔️ Amplify the voices of those harmed by gambling

Sportsbet's Snapchat filters are exposing children to gambling ads, despite supposed 18+ restrictions. Kids are seeing friends use filters that promote gambling accounts, turning fun into harmful exposure. It's clear: gambling ads are infiltrating young people’s lives.

A total ban on gambling ads is overdue. Our kids deserve protection from these predatory practices. Support the fight against gambling harm — donate to The Alliance today!

The Alliance supports a mandatory cashless gambling card with robust harm minimisation features, including binding pre-commitment limits and reasonable defaults. Voluntary or anonymous systems fail to prevent gambling harm and won’t stop money laundering.

NSW Labor’s failed trial shows piecemeal approaches don’t work. A cashless card can reduce money laundering and gambling harm, but only if it’s mandatory and designed to protect vulnerable gamblers—not just the industry.

A study by Roy Morgan revealed that gambling on poker machines between 2am and 8am dramatically increased the risk of gambling harm. Nearly two-thirds of late-night gamblers faced severe negative consequences, and over 22% were classified as experiencing significant gambling harm.

Despite this, the NSW gambling reform panel's draft report only supported a six-hour pokies shutdown starting no later than 4am—ignoring evidence that late-night gambling primarily impacted those already vulnerable.

Research statistician Matthew Stevens stated, “It was really, really clear. The later at night people played the pokies, the more likely they were to be experiencing gambling harm.”

“But if you bring in gambling cards with set limits, it doesn’t matter when venues are open. They can be open 24 hours because once people hit that limit, they can’t gamble any more.”

Communities deserve better. We need mandatory cashless cards with set limits, , and we need more programs like Libraries After Dark, which provide free, safe, and friendly alternatives to spending the evening at the pokies.

The Alliance and Chief Advocate Tim Costello are spearheading a new Christmas campaign to hold the government accountable for tackling gambling ads. With Australia facing the world’s highest gambling losses per person, the harm is undeniable: families are devastated, domestic violence rates triple in homes affected by gambling, and children are exposed to relentless ads normalising gambling.

72% of Australians support a full gambling ad ban, echoing the late MP Peter Murphy’s courageous recommendations. Yet, despite bipartisan potential, PM Anthony Albanese has delayed action—leaving the issue unresolved and lives at risk.

The ACT Government reaffirms its commitment to mandatory cashless gaming, rejecting calls to delay reforms after Tasmania shelved its plans for a pre-commitment card.

Tim Costello of The Alliance called Tasmania’s backtrack an "inexcusable capitulation" to the gambling lobby, highlighting Melbourne's Crown Casino as proof that cashless systems are feasible.

The ACT's progressive agenda includes cashless gaming, machine reductions, and a club sector inquiry—all vital steps to reduce gambling harm.

18 months after promising to ban sports gambling ads, the Albanese government has failed to deliver. Despite labelling these ads "reprehensible," legislative action has been shelved until at least 2025.

Alliance Chief Advocate Tim Costello says, “The vested interests at the moment are frustrating what is overwhelming public opinion.” Independent MP Andrew Wilkie slammed the delay as “one of the most shocking betrayals of the community I’ve seen in my 14 years in parliament.”

Public hearings have shown the devastating impacts of gambling harm, yet corporate lobbying continues to stall reforms. Australians deserve action, not excuses.

Tasmania was about to introduce Australia's strongest gambling reforms - mandatory cashless cards with $100 daily and $5,000 yearly loss limits to protect families from pokies harm.

The government abandoned these life-changing protections after pressure from the gambling industry.

Sign now to demand they put Tasmanian families first.

The federal government has deferred its response to the Murphy Report on online gambling harm, sparking outrage.

Alliance CEO Martin Thomas said: “It beggars belief that a report by a Labor MP, with the unanimous support of all the political parties on the committee, could be delivered almost 18 months ago now and neither the government or the opposition has made any official response to its recommendations.”

With 70% of Australians supporting a ban on gambling ads, Thomas warns: “if politicians don’t lead on this issue, there will be a backlash at the polls.”

It’s time for urgent reform to protect Australians.

Rev Tim Costello’s advocacy for justice began in his youth and solidified when he witnessed the devastating impact of pokies on a mother jailed for four years after losing $60,000 to gambling harm. It was a pivotal moment that sparked his decades-long fight against gambling harm and inequality.

Reflecting on the systemic issues enabling such harm, Costello notes there were no protections or consumer warnings when pokies were introduced. He warns that Australia’s social fabric is under strain but remains hopeful: "I fear for my grandchildren. But if I give in to despair, that’s much worse. That’s not fair to my grandchildren, the next generation."

Join The Alliance to combat gambling harm. Together, we can create a fairer future. Donate today.

The Tasmanian Government has back flipped on a promise to implement a universal cashless card which would limit the amount of money people could spend on pokies annually.

“The government has effectively moved to protect the obscene super profits that are being made in Tasmania’s 90 poker machine venues – at the cost of the public of Tasmania who are being devastated by pokies losses.” Said Alliance Chief Advocate Tim Costello

MP for Nelson, Meg Webb on ABC Radio:

A coalition led by the Alliance, including Tim Costello and Mark Kempster, called on Tasmania’s government to stick to a mandatory card-based system for poker machines, rejecting a voluntary approach as ineffective. Tim Costello emphasised, “A voluntary card is as useless as voluntary brakes in a car.” This reform, backed by evidence and the independent Gaming Commission, would make Tasmania a national leader in reducing gambling harm. With the pokies industry pushing back, MPs were urged to prioritise the well-being of Tasmanians over vested interests.

Chief advocate for the Alliance, Tim Costello, has issued an open letter to the Premier of Tasmania, Jeremy Rockliff, and all members of the State Parliament, urging them to resist efforts by the gambling lobby to undermine the promised poker machine mandatory pre-commitment card reforms. He spoke with Leon Compton on Tasmania ABC Mornings, discussing why it is crucial that the card remains mandatory rather than voluntary. "A voluntary cashless card is as useful as voluntary breaks in a car. A voluntary card was trialled in Victoria and it totally failed."

In the open letter, Tim stated, "The mandatory card will be effective in reducing harm and preventing addiction and would set a new standard in evidence-based consumer protection."

Tasmania has a chance to lead the country; soon, we’ll see if they have the courage to do it right.

Media Release: https://www.agr.org.au/agr-media-releases/open-letter-urges-tasmanian-premier-to-resist-opposition-to-pre-commitment-gambling-card-reforms--

Fuelled by personal stories of addiction’s toll on families and com m unities, people are demanding change. Australians are acutely aware of gambling’s social costs. This growing sentiment signals to policy makers that the time for gam bling advertising reform is now.
With your continued endorsement and advocacy, we have the opportunity to:

🔹 Elevate the dialogue on this critical public health issue affecting millions of Australians
🔹Leverage your influence to protect vulnerable families and youth from predatory gambling advertising
🔹Use your respected voice to engage policy makers across party lines on an issue that clearly resonates with voters
🔹 Amplify our message in key electorates, strengthening the call for change

All eyes are on the members of the Tasmanian state Liberal government – willing them to stand firm with the Tasmanian people to stand against the gambling industry. “This bully industry is used to getting its own way, but someone has to stop it,” said Alliance Chief Advocate, Tim Costello.

"Right now, Tasmania is the front line in the fight to prioritise and protect the health, social, and economic wellbeing of people and communities over the super profits and political clout of vested interests," he said.

"On everything else, Albanese seems to live in fear of annoying some interest group somewhere. So he always does something, but never enough." Gambling reform is no different. The recent half-measures on gambling ads show the government’s reluctance to stand up to powerful gambling interests.

With gambling companies profiting off people’s vulnerabilities, small steps won’t create the change needed. We need leaders with the courage to stand up to industry pressure and bring in comprehensive measures to curb gambling harm, protect families, and support communities. Australians deserve better.

Support #GamblingReform. Join The Alliance’s fight for meaningful change. Donate today.

New international research reveals that gambling's impact on global health is more severe than once thought, with Australia leading in per capita losses. Over 80 million adults worldwide suffer from gambling-related issues.

This National Poll is asking you if treating gambling as a public health crisis could be the solution. The Alliance has developed a factsheet that will help you answer this question with confidence!

In just three weeks, your donation to our campaign against gambling advertising during the AFL and NRL finals has ignited a wave of public support that we can’t ignore. The message is clear: Australians are demanding action, and your contribution has ensured the government is listening. 72% of Australians support a ban on gambling ads.

Join the movement to protect vulnerable communities from the harms of gambling advertising. Your donation supports efforts to raise awareness, advocate for policy changes, and reduce the reach of these ads. Stand with us and donate today to make a safer future possible.

Concerns are growing that Tasmania's commitment to mandatory cashless gaming cards is fading. Initially praised as a nation-leading reform to curb gambling harm, the cards include strict daily and annual spending limits. However, delays, vague responses from officials, and the forced resignation of the policy's biggest advocate, Michael Ferguson, have raised fears that the government may water down the initiative under pressure from the gambling industry. The community must stay vigilant to ensure these reforms aren't quietly abandoned.

The NRL and AFL personally lobbied Prime Minister Anthony Albanese to oppose a full ban on online gambling ads - bypassing Communications Minister Michelle Rowland. Despite calls for a total ban, the government is only proposing restrictions on TV ads during sports, which we know will not be enough.

“The Prime Minister, with whom I understand final decision-making on this policy now rests, has continued to meet with gambling advertising beneficiaries while largely avoiding or limiting contact with experts and those with lived experience,” Said Senator David Pocock.

This month, we're shining a light on the staggering $32 billion Australians lose to gambling every year. Behind this shocking figure are real stories, like Ed’s—who lost nearly everything to gambling harm, but is now an advocate for reform. His experience underscores the far-reaching impact of gambling on families, friends, and entire communities.

The fight for reform is at a critical juncture. While the Murphy inquiry has called for sweeping changes—including a full ban on gambling ads—lobbyists are working to undermine these efforts. But public support is strong, and together, we can drive lasting change.

Stay with us as we continue to expose industry tactics, push for urgent reforms, and fight to protect our kids from the growing harm of online gambling.

Clubs ACT claims gambling harm is a “small” issue in the ACT, but the reality is stark: 15,000 Canberrans are impacted by gambling harm, with thousands more affected indirectly. A recent report shows that despite attempts to cut pokie numbers, revenue has stayed steady, highlighting the need for more effective measures.

The Alliance has long argued that simply reducing machines won’t end the harm. The real solution is a mandatory cashless system with pre-commitment levels—a strategy backed by the NSW Crime Commission and now adopted in Tasmania.

After years of struggling with gambling harm from poker machines, Anna found herself trapped, spending every dollar with no way out. A stranger’s simple words—"you have survived 100% of your bad days"—gave her the strength to seek help. Today, Anna is five years clean and attributes her recovery to support, self-exclusion programs, and her unbreakable bond with her mum.

In the latest Behind The Mask Podcast episode, hosted by Josh Piterman, the Alliance’s Tim Costello and Mark Kempster tackle Australia’s gambling crisis. With just 0.33% of the world’s population, Australia houses 20% of all pokies and broadcasts 943 gambling ads daily.

They discuss gambling's impact on families, rising harm, and the urgent need for reform. Listen to Mark's journey, the effect of ads on children, and how Peta Murphy’s recommendations could make a difference. https://www.youtube.com/watch?v=OuZuwGF_Uio

Donate today to help us #EndGamblingAds

#GamblingReform #BehindTheMaskPodcast

New FOI documents reveal a skewed gambling reform consultation, with Minister Rowland focusing on media and sports industry stakeholders while neglecting those impacted by gambling-related harm. Voices suffering from financial, legal, health, and family issues are being overlooked, as corporate interests dominate the conversation. It’s time to ask: whose voices really matter in this debate? #GamblingReform #PublicInterest #CorporateInfluence #MarinatedMinisters MWestMedia

Papua New Guinea will soon have its own NRL team, a move backed by the Australian Government, but little thought has been given to how that might fuel a growing gambling problem in a poorly regulated environment.

Alliance Chief Advocate Tim Costello expressed his concerns: "It really devastates me that we're exporting to PNG, and the Pacific, our gambling addiction. What we know is in Australia, the greatest losses happen in the poorest areas. So put gambling and NRL together in PNG and the Pacific and you will get far greater poverty, far greater losses, far greater suicides, domestic violence and crime."

https://www.abc.net.au/news/2024-10-03/png-rugby-league-gambling-issue/104417356