IN THE NEWS

✓ Mandatory cashless gambling cards
✓ $100 daily loss limits
✓ $5000 yearly limits
✓ No industry exemptions

Help us win this fight. Sign the petition now.

In September, Kate*, from Alliance Voices for Gambling Reform, spoke publicly about sports betting ruined the life of her brother, who despite registering for self-exclusion, was continually hounded and died by suicide.

Now she's seeking the ear of the Prime Minister Anthony Albanese and the Communications Minister Michelle Rowland to ensure they hear directly from people who are affected by gambling addiction ahead of announcing sports betting reforms.

Ryan’s story shows the devastating impact of easy access to gambling. He placed his first bet at 15, in his school uniform, with no ID check. His lunch money fed his first gamble, and he was addicted before he was even 18. Now, the Albanese government wants to restrict social media access for those under 16, citing the need to protect young Australians. Yet the same urgency is missing when it comes to gambling.

A government-led inquiry recommended a total ban on gambling ads, phased in over three years. Despite this, vested interests may be pushing them towards only a partial ban, allowing harmful ads to keep targeting young Australians.

Bernard Keane in The Mandarin writes: “Betstop is faux regulation, something that gives the appearance that the government is trying to limit the damage the gambling industry does without actually inconveniencing that industry in any way from making money.”

In NSW and Victoria, casinos like Star and Crown continue to operate despite enabling money laundering and organised crime. Regulators seem more focused on preserving jobs than protecting the public from gambling harm. Betstop—a national self-exclusion register—is easy for problem gamblers to bypass, offering a false sense of protection while allowing the industry to profit uninterrupted.

These so-called safeguards prioritise revenue over public health, while politicians, influenced by donations from the gambling sector, avoid taking real action. Australia needs true regulation, not just appearances.

The Alliance’s Tim Costello pressed Nine's board on gambling ads, questioning their responsibility as harmful content proliferates across Nine’s platforms. Alliance Voices Advocate Mark Kempster shared his struggle and noted the devastating impact of gambling ads on vulnerable viewers, calling for an end to their broadcast.

With Nine under scrutiny for workplace misconduct and falling share prices, now is the time for change. Support The Alliance in holding powerful companies accountable.

The push to ban gambling advertising involves a campaign approach focused on winning broad public support. The Alliance is leading the effort, backed by powerful statistics such as those showing that losses from gambling reached $32 billion in 2023, up from $25 billion in 2019.

Alliance CEO Martin Thomas said the figures were alarming and represented “social harm on an industrial scale”.

Treasurer Jim Chalmers is raising questions about tax breaks that subsidise gambling R&D—funding used to develop poker machines and gambling apps. In 2021-22 alone, Australian gambling companies claimed over $90 million in R&D expenses.

Chalmers labelled the tax breaks as “problematic,” signalling a closer review to ensure taxpayer funds don’t encourage gambling harm. The Alliance think 'problematic' is an understatement - 'Outrageous' is much more accurate. Surely this is a new low in how captured we are by big gambling in Australia.

An international report from the Lancet reveals gambling's severe health toll, with an estimated 80 million people worldwide suffering from gambling-related issues. Alarming, Aussies top the list, spending the most per capita on gambling globally.

"Our conclusion is clear: gambling poses a threat to public health, the control of which requires a substantial expansion and tightening of gambling industry regulation," the report said.

Experts are now urging for stronger global regulation, warning that “gambling poses a threat to public health.” This report is a wake-up call: it’s time for governments to act together to protect communities.

Alliance Voices Advocate Mark Kempster hears heartbreaking stories every week. Just last Friday, a young man reached out, dreading the gambling ads that bombard him every weekend, feeling trapped with no way out.
Mark shared his own story at MP Peta Murphy’s inquiry, outlining how gambling companies exploited him during his most vulnerable moments, reeling him back with relentless ads and bonus bets—even after he’d tried to self-exclude. After months of advocacy, Mark finally secured a meeting with the Prime Minister’s office. But instead of hearing him firsthand, the PM sent a senior advisor in his place.

In his absence, Mark questioned the PM’s push for a partial ban—a move that research shows is ineffective and leaves the door open for harmful ads. Mark’s message to the PM: prioritise lives over profits. Don’t just settle for partial measures—commit to real change. Show you care. Show up.

This #GambleAwareWeek, we’re bringing attention to the alarming rise in gambling harm across NSW. In 2020-21, a staggering $10.89 billion was lost to gambling in the state, with the problem escalating rapidly. The number of sports gamblers in Australia has doubled over the last five years, and shockingly, 1 in 3 high school students have already participated in gambling activities. Australia currently holds the Guinness World Record for the most money lost to gambling per person.

This is why The Alliance is pushing for full implementation of Peta Murphy's inquiry and its 31 recommendations. This includes banning gambling ads, eliminating harmful inducements, and establishing a National Gambling Regulator to protect our communities. Let’s act now before more families are harmed.

Join the fight—donate today to stop gambling harm.

Most people facing gambling harm try to self-manage, often due to stigma and scarce treatment options. But without long-term research on effective therapies and prevention strategies, many continue to struggle alone. To truly reduce gambling harm, we need evidence-based interventions that work over time, and reform such as the implementation of the Murphy Report to help prevent issues before they start.

Crown Melbourne’s $2M fine for allowing self-excluded gamblers to place bets proves once again that self-exclusion is failing. Mark Kempster, Voices for Gambling Reform Advocate, shared, “It completely ruined that 10 years of my life… There’s no real way for them to police it.”

Tim Costello adds, “Self-exclusion needs to be regulated by the government, not the casinos.” We need robust measures where people—not profits—come first.

Ed’s story is a profound reminder of the consequences of unchecked gambling and the incredible strength it takes to rebuild from the lowest points. He faced loss, isolation, and imprisonment but found hope and redemption through the support of his community and a commitment to change.

As he says, “I’ve been lucky enough to get a second chance, and I’m doing my best to make it count. If my story can help just one person avoid what I went through, then it’s worth it.”

At the Alliance for Gambling Reform, we believe in the power of shared experiences. Stories like Ed’s can inspire others and drive meaningful change. If you have a story to share, we’d love to hear from you. Your voice could help protect others and promote a healthier, safer community for everyone.

Send your story to us at info@agr.org.au, and let’s work together to make a difference.

https://www.agr.org.au/ed-sredemption-anadvocateforchange

Yesterday, the Greens introduced their Ban Gambling Ads Bill to the Senate. The Bill will ban gambling ads on TV, radio, print, and online consistent with the multi-party parliamentary inquiry recommendations.

The Alliance for Gambling Reform, which previoulsy gathered over 35,000 signatures to #EndGamblingAds, has long called for the adoption of all 31 recommendations from the inquiry. Gambling ads exploit children and young people, normalize gambling, and contribute to harmful behaviors.

Steve: “Do you feel like the government is now taking the views of people like yourself and your family, who've had those lived experiences of the harms of online betting in the way that Peter Murphy did, and her committee did?”

Kate*: “Unfortunately, I don't feel that way. I've been following it really closely, which is challenging because people like Anthony Albanese do have the power to make change - it's not too late for him to make the right choice.

“I'm really blown away - what would it take for someone to actually implement these changes? Peter Murphy was so brave, she lost her life, and still is not being honoured - I'm really blown away by that. I'm also blown away by the outstanding evidence that suggests a full ban is the only way ahead. And I do hear and know it's a hard problem, and I understand that the governments in a tricky position, but it's clear what the right thing is to do it. It's just a matter of bravery, really.”

Donate to help us keep up the pressure on the government.

https://www.abc.net.au/listen/programs/radionational-breakfast/-hounded-to-death-gambling-victim-s-family-speak-out/104359030

This week, the Alliance stood with the Royal Children's Hospital to discuss the alarming statistics uncovered by the RCH National Child Health Poll about parents, teenagers, and gambling. More than one third of parents (39%) are concerned about their teenage children gambling, but close to half of parents (45%) have never discussed gambling with their teen.

Alliance for Gambling Reform's Voices Advocate, Cecelia Aull, shared her concerns for her children, standing alongside our chief advocate, Rev. Tim Costello.

“When it comes to children, there is no safe amount of gambling,” said Dr. Anthea Rhodes, paediatrician and Director of the RCH National Child Health Poll.

Photo Credit: The Royal Children’s Hospital/Anneliese Henjak

According to the findings of a new National Poll some 85 per cent of Australians favour a full advertising ban with the vast majority (75%) strongly agreeing with the question: Do you think there should be a total ban on gambling advertising in Australia?

Tellingly 94% of people polled had seen a gambling ad in the last week.

While, 88% of people said they were very concerned (71%) or somewhat concerned (17%) about the amount of gambling advertising on our screens.

The time to act is now. The opportunity has never been greater, the blueprint for action never clearer.

Write to your MP or donate today.

Sports betting companies have infiltrated our national pastimes and are now dictating what mateship means to Australians. Through targeted advertising, they are grooming our children for harm, normalising gambling as part of sports culture. This is not only dangerous but fundamentally wrong. Mateship should be about connection and community, not placing bets. It’s unacceptable that gambling is being woven into the fabric of what it means to be Australian. https://omny.fm/shows/towards-understanding/gambling-addiction-special-tim-costello

Have you ever wondered what got Tim Costello involved in gambling reform? Hear the story of the case that got to him in the '90s when he was working as both a minister and a lawyer.

"I sat there listening to her story and asked myself this question: how does a law-abiding woman, who doesn’t smoke or drink, has never been in trouble with the law, end up in jail for four years? How is that possible? And it suddenly hit me – these machines were built for addiction; they are predatory. What we now know is that the dopamine release in the brain when you are sitting in front of a poker machine hits the pleasure centre of the brain with the force of cocaine. I suddenly realised that in Australia, we had 75 per cent of all the world’s pokie machines in pubs and clubs. They are devastating, addictive, and built for addiction. That happened in about 1994, and I’ve been on about this issue ever since then." He said.

https://omny.fm/shows/towards-understanding/gambling-addiction-special-tim-costello

Greens and crossbench senators are pushing Labor to implement a total ban on gambling ads after Prime Minister Anthony Albanese downplayed their significance. Albanese argued gambling itself is the bigger issue, opposing a full ad ban despite a bipartisan inquiry’s recommendation. Tim Costello, of the Alliance, criticised the PM’s comments, likening them to those of sports gambling companies. Sarah Hanson-Young, David Pocock, and several other MPs were left shaking their heads in disappointment at Albanese’s stance.

Donate today to help us keep the momentum going.

Media Watch has spotlighted Australia’s gambling crisis, referencing Grattan Institute data showing Australians lose more money to gambling than any other nation. Redbridge polling reveals that 71% of Australians support a full ban on gambling ads.

“So, with MPs and voters on board, why hasn’t it happened? The answer: it’s not just the punters who are addicted — the TV networks are too,” said Paul Barry.

Tim Costello argued that banning gambling ads wouldn’t be a “mortal blow” to TV networks, pointing to international success and the past ban on tobacco ads. Despite strong public support, reform remains delayed

We need to #ProtectOurKids with a full ban on gambling ads. Donate to The Alliance today. https://www.agr.org.au/donate

The Alliance for Gambling Reform stands with Mark Kempster in calling for Prime Minister Anthony Albanese to engage in broader consultation with those harmed by the industry. By rejecting a complete ban on gambling advertising, the Prime Minister is safeguarding an industry that continues to ruin lives. We urge Mr. Albanese to listen to the lived experiences of people like Mark and take meaningful action, such as implementing all 31 recommendations of the Murphy Report, to protect Australians from the devastating effects of gambling.

We need to #ProtectOurKids with a full ban on gambling ads. Donate to The Alliance today. https://www.agr.org.au/donate

This is another heartbreaking example of gambling harm, particularly through inducements such as bonus bets and corporate hospitality. In this case, a family business lost $8 million, and an individual suffering from gambling harm was sentenced to eight years in prison.

“They [gambling companies] don’t care whose lives they disrupt, or who they hurt along the way, or the trail of carnage they leave behind. And it is carnage. We’ve been through it, so we can tell you that,” Michael Gurney, the business operations manager shared.

“It is absolutely appalling that people are being incentivised to prey on problem gamblers and maximise their losses,” said independent MP Kate Chaney, who participated in the inquiry into online gambling harm.

Now is the time for gambling reform. Help protect individuals, families, and businesses—donate today. https://www.agr.org.au/donate

As we continue to face the impact of widespread gambling harm in our communities, the need for strong political action has never been clearer.

"Politicians need a fair dose of courage to enter this [gambling reform] space. But opinion polling shows there is a public appetite, and pressure is increasing on governments to act now. Co-ordinated action across all jurisdictions on the most harmful forms of gambling will make it harder for the industry to go after specific politicians, parties, or governments. And ultimately, gambling harm costs our society far more than the tax take pays back. It appears that the window for sensible reform is finally open. The federal and state governments should seize it."

The time for gambling reform is now. Support our efforts. Donate today. https://www.agr.org.au/donate

As increasing numbers of Australians as young as 10 are being harmed by gambling, online gaming is emerging as a significant factor fuelling harm. This exposure normalises gambling at an early age, making it easier for kids to transition to more harmful forms of gambling later on.

Matthew was a young man when he nearly lost his life to gambling. “I can’t imagine a single reason for not banning [gambling advertising],” his father, Vincent, said.

Donate today to help us continue the fight and #ProtectOurKids: https://www.agr.org.au/donate

Australians lose an average of $1600 a year to gambling, more than anywhere else in the world, with poker machines making up half of this.

The country’s “lax approach” to gambling has caused harm to hundreds of thousands of people, including financial and mental distress, relationship breakdown, family violence, and suicide, according to a study by leading think tank, the Grattan Institute.

Alliance for Gambling Reform advocate Tim Costello said state and federal governments must stand up to vested interests and do more to reduce gambling harm in Australia.

“Our record gambling losses are not due to culture; they are due to failed regulation,” he said.

More in The Age: https://www.theage.com.au/national/these-charts-show-why-australians-are-the-world-s-biggest-losers-20240904-p5k7qq.html

Read the Grattan Institute report: https://grattan.edu.au/report/a-better-bet-how-australia-should-prevent-gambling-harm/

Protect Our Kids: Donate to the Alliance Today and help us End Gambling Advertising.

The Greens will move a non-legally binding motion in the Legislative Assembly calling for Labor to cut ties with the club and donate the amount the party says Labor historically received in donations from revenue linked to poker machines.

Andrew Braddock, the Greens member Yerrabi who will move the motion, said vested interests had prevented Labor from taking meaningful action to reduce gambling harm.

Mr Braddock's motion will call on Labor to sever ties with the Labor Clubs, which operate 12 per cent of the ACT's poker machines and donate $6.1 million to the Alliance for Gambling Reform.

#ProtectOurKids #ProtectOurCommunities #EndGamblingAds

A coalition led by the Alliance, including Tim Costello and Mark Kempster, called on Tasmania’s government to stick to a mandatory card-based system for poker machines, rejecting a voluntary approach as ineffective. Tim Costello emphasised, “A voluntary card is as useless as voluntary brakes in a car.” This reform, backed by evidence and the independent Gaming Commission, would make Tasmania a national leader in reducing gambling harm. With the pokies industry pushing back, MPs were urged to prioritise the well-being of Tasmanians over vested interests.

Chief advocate for the Alliance, Tim Costello, has issued an open letter to the Premier of Tasmania, Jeremy Rockliff, and all members of the State Parliament, urging them to resist efforts by the gambling lobby to undermine the promised poker machine mandatory pre-commitment card reforms. He spoke with Leon Compton on Tasmania ABC Mornings, discussing why it is crucial that the card remains mandatory rather than voluntary. "A voluntary cashless card is as useful as voluntary breaks in a car. A voluntary card was trialled in Victoria and it totally failed."

In the open letter, Tim stated, "The mandatory card will be effective in reducing harm and preventing addiction and would set a new standard in evidence-based consumer protection."

Tasmania has a chance to lead the country; soon, we’ll see if they have the courage to do it right.

Media Release: https://www.agr.org.au/agr-media-releases/open-letter-urges-tasmanian-premier-to-resist-opposition-to-pre-commitment-gambling-card-reforms--

Fuelled by personal stories of addiction’s toll on families and com m unities, people are demanding change. Australians are acutely aware of gambling’s social costs. This growing sentiment signals to policy makers that the time for gam bling advertising reform is now.
With your continued endorsement and advocacy, we have the opportunity to:

🔹 Elevate the dialogue on this critical public health issue affecting millions of Australians
🔹Leverage your influence to protect vulnerable families and youth from predatory gambling advertising
🔹Use your respected voice to engage policy makers across party lines on an issue that clearly resonates with voters
🔹 Amplify our message in key electorates, strengthening the call for change

All eyes are on the members of the Tasmanian state Liberal government – willing them to stand firm with the Tasmanian people to stand against the gambling industry. “This bully industry is used to getting its own way, but someone has to stop it,” said Alliance Chief Advocate, Tim Costello.

"Right now, Tasmania is the front line in the fight to prioritise and protect the health, social, and economic wellbeing of people and communities over the super profits and political clout of vested interests," he said.

"On everything else, Albanese seems to live in fear of annoying some interest group somewhere. So he always does something, but never enough." Gambling reform is no different. The recent half-measures on gambling ads show the government’s reluctance to stand up to powerful gambling interests.

With gambling companies profiting off people’s vulnerabilities, small steps won’t create the change needed. We need leaders with the courage to stand up to industry pressure and bring in comprehensive measures to curb gambling harm, protect families, and support communities. Australians deserve better.

Support #GamblingReform. Join The Alliance’s fight for meaningful change. Donate today.

New international research reveals that gambling's impact on global health is more severe than once thought, with Australia leading in per capita losses. Over 80 million adults worldwide suffer from gambling-related issues.

This National Poll is asking you if treating gambling as a public health crisis could be the solution. The Alliance has developed a factsheet that will help you answer this question with confidence!

In just three weeks, your donation to our campaign against gambling advertising during the AFL and NRL finals has ignited a wave of public support that we can’t ignore. The message is clear: Australians are demanding action, and your contribution has ensured the government is listening. 72% of Australians support a ban on gambling ads.

Join the movement to protect vulnerable communities from the harms of gambling advertising. Your donation supports efforts to raise awareness, advocate for policy changes, and reduce the reach of these ads. Stand with us and donate today to make a safer future possible.

Concerns are growing that Tasmania's commitment to mandatory cashless gaming cards is fading. Initially praised as a nation-leading reform to curb gambling harm, the cards include strict daily and annual spending limits. However, delays, vague responses from officials, and the forced resignation of the policy's biggest advocate, Michael Ferguson, have raised fears that the government may water down the initiative under pressure from the gambling industry. The community must stay vigilant to ensure these reforms aren't quietly abandoned.

The NRL and AFL personally lobbied Prime Minister Anthony Albanese to oppose a full ban on online gambling ads - bypassing Communications Minister Michelle Rowland. Despite calls for a total ban, the government is only proposing restrictions on TV ads during sports, which we know will not be enough.

“The Prime Minister, with whom I understand final decision-making on this policy now rests, has continued to meet with gambling advertising beneficiaries while largely avoiding or limiting contact with experts and those with lived experience,” Said Senator David Pocock.

This month, we're shining a light on the staggering $32 billion Australians lose to gambling every year. Behind this shocking figure are real stories, like Ed’s—who lost nearly everything to gambling harm, but is now an advocate for reform. His experience underscores the far-reaching impact of gambling on families, friends, and entire communities.

The fight for reform is at a critical juncture. While the Murphy inquiry has called for sweeping changes—including a full ban on gambling ads—lobbyists are working to undermine these efforts. But public support is strong, and together, we can drive lasting change.

Stay with us as we continue to expose industry tactics, push for urgent reforms, and fight to protect our kids from the growing harm of online gambling.

Clubs ACT claims gambling harm is a “small” issue in the ACT, but the reality is stark: 15,000 Canberrans are impacted by gambling harm, with thousands more affected indirectly. A recent report shows that despite attempts to cut pokie numbers, revenue has stayed steady, highlighting the need for more effective measures.

The Alliance has long argued that simply reducing machines won’t end the harm. The real solution is a mandatory cashless system with pre-commitment levels—a strategy backed by the NSW Crime Commission and now adopted in Tasmania.

After years of struggling with gambling harm from poker machines, Anna found herself trapped, spending every dollar with no way out. A stranger’s simple words—"you have survived 100% of your bad days"—gave her the strength to seek help. Today, Anna is five years clean and attributes her recovery to support, self-exclusion programs, and her unbreakable bond with her mum.

In the latest Behind The Mask Podcast episode, hosted by Josh Piterman, the Alliance’s Tim Costello and Mark Kempster tackle Australia’s gambling crisis. With just 0.33% of the world’s population, Australia houses 20% of all pokies and broadcasts 943 gambling ads daily.

They discuss gambling's impact on families, rising harm, and the urgent need for reform. Listen to Mark's journey, the effect of ads on children, and how Peta Murphy’s recommendations could make a difference. https://www.youtube.com/watch?v=OuZuwGF_Uio

Donate today to help us #EndGamblingAds

#GamblingReform #BehindTheMaskPodcast

New FOI documents reveal a skewed gambling reform consultation, with Minister Rowland focusing on media and sports industry stakeholders while neglecting those impacted by gambling-related harm. Voices suffering from financial, legal, health, and family issues are being overlooked, as corporate interests dominate the conversation. It’s time to ask: whose voices really matter in this debate? #GamblingReform #PublicInterest #CorporateInfluence #MarinatedMinisters MWestMedia

Papua New Guinea will soon have its own NRL team, a move backed by the Australian Government, but little thought has been given to how that might fuel a growing gambling problem in a poorly regulated environment.

Alliance Chief Advocate Tim Costello expressed his concerns: "It really devastates me that we're exporting to PNG, and the Pacific, our gambling addiction. What we know is in Australia, the greatest losses happen in the poorest areas. So put gambling and NRL together in PNG and the Pacific and you will get far greater poverty, far greater losses, far greater suicides, domestic violence and crime."

https://www.abc.net.au/news/2024-10-03/png-rugby-league-gambling-issue/104417356

“The AFL and the NRL are profiting at the expense of their supporters and embedding gambling advertising so deeply within the games that a whole new generation of supporters are indoctrinated in the odds just as much as the code… In last week’s lead-up to the AFL Grand Final, I met the prime minister to talk about this urgent issue. The prime minister was good enough to make the time to meet with me after suggesting, falsely, in question time that I want all gambling banned.

"He says privately, just as he does publicly, that there is still no decision on the suite of gambling reforms outlined by the late Peta Murphy in the wake of an intensive and thorough investigation into online gambling in this country. But Albanese’s government received the Murphy report more than 15 months ago…

"My fear, after meeting with the prime minister, is that Albanese is like a parochial football fan. He appears to only see what he wants to see. He only appears to believe in the evidence that he is hearing from the gambling lobby, the big sporting codes and the broadcasters…

"Albanese must do something about online gambling advertising, which does sit squarely in his own jurisdiction.”

Alliance CEO Martin Thomas was recently interviewed on 3CR Radio, where he discussed the urgent need for a multipartisan approach to gambling reform.

“The latest research shows that for online gambling, about 40% of their profit comes from 20% of people. But if you think of those 20%, if they're losing far more money than they can afford, that leads to health and mental health problems.”

“We know it exacerbates domestic violence. You know, it could lead to one in five suicides, according to some research. All of this has a profound amplification across the whole community.”

“For everyone that's impacted, you can have about 30 people in the community and in their family that are impacted. So not only are we all having to see the ads, we're all bearing the cost.”

The government is currently proposing a watered-down approach to gambling ads. As Martin pointed out, "Our concern is that this industry has such a bad track record that if you leave a loophole, they'll drive a truck through it."

Unwanted inducements were a significant factor in the gambling harm experienced by Kate’s brother. They also had a profound impact on his mental health and "made him feel the only way out was to end his life."

One of the key recommendations from Peta Murphy’s inquiry into gambling harm is: “that the Australian Government prohibit all online gambling inducements and inducement advertising, and that it do so without delay.”

How many lives must be lost before the government makes a decisive, bipartisan effort to reform gambling policies and implement the recommendations of the Murphy Report?

Full Interview: https://www.abc.net.au/listen/programs/radionational-breakfast/-hounded-to-death-gambling-victim-s-family-speak-out/104359030

Despite the alarmist claims of Communications Minister Michelle Rowland ("Gambling ad ban risks boom in offshore sites", September 19), there is no evidence that when a nation bans advertisements promoting gambling, punters and gamers switch much of their money and attention to illegal offshore wagering sites.

Instead of allowing Australian gambling businesses to thrive, the Albanese government should implement proven measures to mitigate the terrible harms caused by gambling.

Rowland should take note of the fact that , in comparison to the $2.7 billion Australians annually lose to scans, we lose more than $27 billion to gambling.

In Australia, the scourge of gambling rivals the personal, medical and societal havoc caused by alcohol and other dangerous drugs.

It is time that federal parliament passed tough new laws banning any advertisements promoting gambling on television and all other media.

The result of tough anti-gambling legislation would produce similarly huge benefits as have the banning of ads promoting alcohol and cigarettes smoking.

Australians deserve nothing less.

Ross Fitzgerald,
Emeritus Professor in History and Politics at Griffith University.
The Sydney Morning Herald

We’re proud to share that Alliance Voice Advocate, Mark Kempster, was featured in The Sunday Times, an internationally renowned publication. Mark opened up about his experience with gambling harm and expressed concerns about the harmful impact of predatory gambling ads on children across Australia.

CEO Martin Thomas also weighed in: "We've had a lax regulatory system allowing an inordinate amount of gambling ads—and we know advertising works," he said.

The world is watching as this critical issue unfolds in Australia. Help us ensure our voices remain strong and, in the spotlight, so the government cannot ignore the urgent need for reform.

"Albo is protecting the kids! (Does not include protecting them from gambling ads, climate change or going to jail)" - A very funny cartoon by The Guardian's First Dog on the Moon.

Donate to The Alliance today to help #ProtectOurKids. https://www.agr.org.au/donate

Tim Costello, Chief Advocate for the Alliance, has expressed his disappointment with Prime Minister Anthony Albanese’s recent comments on gambling advertising, accusing him of echoing industry rhetoric.

“I’m actually saddened for Albo. He should be better than that. Look, I respect him. He’s been to my home. He knows exactly what my position is. It’s for reform and banning gambling ads,” Costello said.

The advocate insists he’s not a prohibitionist, as the gambling industry tries to frame him, but is pushing for crucial reforms to protect Australians.

Your support is vital—donate today to help us continue the fight. https://www.agr.org.au/donate

Ross Gittins absoultely nails this article witten in The Age. He reflects on the recent Grattan Institute report and the high level of gambling harm in australia "Our annual gambling losses exceed $1600 per adult. That’s twice what people lose in America or Britain, and almost three times what our Kiwi cousins shell out."

"Why are our gambling losses so much greater? Not because of the romantic delusion that Aussies would gamble on “two flies crawling up a wall”, but because our governments have done less than others to protect us from people who just want to make a buck at our expense." he said

This is exactly why we need the implementation of the 31 recommendations of the late Peta Murphy's report. Support our efforts. Donate today. https://www.agr.org.au/donate

#ProtectOurKids #EndGamblingAds

3 in 4 kids think gambling is a normal part of sport.

It’s time to show them it isn’t.

If you’re concerned about the impacts of gambling ads on children, join us and take action today.

Alliance CEO Martin Thomas appeared on Channel 9 to discuss the Grattan Report's recent recommendations to combat gambling harm. The report suggests a multi-pronged strategy, including:

🚫 Banning all gambling advertising and inducements
⚔️ Cutting the number of pokies in each state over time
💻 Introducing a mandatory pre-commitment system for online gambling, with daily, monthly, and annual limits on losses
📊 Introducing mandatory pre-commitment for pokies in every state and territory, with daily, monthly, and annual limits on losses

Martin Thomas stated: "Australia has been the wild west when it comes to gambling... A full ban is the way to go, a partial ban is just a loophole. And introducing loss limits on poker machines would reduce gambling harm immensely."

#GamblingReform #GrattanReport #ProtectOurKids #EndGamblingAds

Marginal Seat ‘Swarm’ to Pressure Albanese Government to Act to Protect Our Kids

The Alliance for Gambling Reform is launching a targeted campaign to pressure the government into banning gambling ads, focusing on three key marginal Labor seats—Parramatta, Bennelong, and Gilmore—where electoral margins are tight. These ads will run during the NRL and AFL finals, some of the most-watched events of the year, aiming to capture public attention.

“We want to send a message to government and decision makers in key electorates that gambling advertising has no role in society; it needs to end. We believe that campaigning in these areas, to begin with, will show the government that Australians want an end to gambling ads.” Alliance CEO Martin Thomas said.

Australians want to #ProtectOurKids, with 72% supporting a ban. The Alliance hopes to prompt decisive action from the government - before polling consequences occur.

Your support is crucial—consider making a donation to help us sustain the pressure. https://www.agr.org.au/donate

Read our Media Release: https://www.agr.org.au/agr-media-releases/campaign-to-end-gambling-ads-targets-footy-finals

This week in Federal Parliament, the Government is expected to address the issue of banning online gambling ads. New polling shows 72% of Australians support a total ban. The Albanese Government faces pressure from its backbench for drafting a policy that contradicts recommendations from its own inquiry into gambling harms. Members of the party pushing back—Jodie Belyea, Mike Freelander, Louise Miller-Frost, Maria Vamvakinou, and Jerome Laxale—are all supporting a ban. And they have the support of the public.

Will Anthony Albanese #ProtectOurKids?

Tabcorp has been fined $262,000 for illegal in-play bets on tennis, raising fresh concerns about gambling harm. Betting giants are cashing in on an online sports gambling boom that’s rapidly spreading in Australia. Alliance Chief Advocate Tim Costello warns that “Australia risks condemning another generation of children to gambling harms as companies target teens.” We must act now to protect our communities and safeguard young Australians.

Alliance CEO Martin Thomas has called out the “predatory marketing practices” of gambling companies targeting vulnerable Australians through Facebook ads. A recent University of Queensland report reveals that people at high risk of gambling harm are being “force-fed” these ads, with companies sharing extensive data to reach them.

“Australians expect the federal government to do more to ensure people who are most at risk of harm aren’t constantly bombarded with ads for harmful and addictive products,” Thomas stated.

At Nine’s AGM, Alliance Chief Advocate Tim Costello, alongside shareholders, called for an end to gambling advertisements, echoing public support for a ban to protect children and vulnerable viewers. “Every gambling ad is dangerous, enticing people—especially children—into gambling.

We banned tobacco ads decades ago; it’s time we banned gambling ads too,” Costello stated.
Alliance Voices Advocate Mark Kempster also spoke out, saying, “Every ad they show on TV has a massive impact on people... they can lead to addiction,” he said.

The government is considering a ban on in-stadium gambling ads at AFL and NRL games, with discussions ongoing to also remove betting company logos from team jerseys. While The Alliance's Tim Costello, welcomes these steps, he argues it's not enough. Costello states, “If you want to protect children, you have to have a total ban. Every ad influences them to become a gambler.” The reforms fall short of a full ad ban, leaving concerns about the influence of gambling ads on young fans unaddressed.

Nine Entertainment’s board directors have been urged to end the network’s gambling addiction and the network has been condemned as ‘shameful’ for actively lobbying the Federal Government to scrap gambling reform.

The chief advocate of the Alliance for Gambling Reform, Tim Costello, on the eve of the company’s AGM this Thursday condemned Nine’s reliance on gambling advertising and compared it to tobacco advertising.

“The evidence shows that every gambling ad is dangerous in luring people, especially children, into gambling. We banned tobacco advertising decades ago, we must ban gambling advertising today,” Rev. Costello said.

Next time you are stuck at the back of the plane, no doubt you will recall the media storm that is now erupting around the Prime Minister for accepting, even requesting, free upgrades from Qantas.

The latest revelations about politicians receiving perks like free upgrades aren’t isolated; they reveal a much larger issue of corporate influence in Australian politics. Powerful industries—including big gambling, aviation, alcohol, and more—are showering our leaders with perks, hospitality, and donations, swaying critical decisions that impact us all.

A recent tool from The Alliance highlights this problem in real time: 32 parliamentarians accepted over 60 gifts, including tickets and hospitality, from gambling companies and racing clubs. Among them is Communications Minister Michelle Rowland, who oversees potential bans on gambling advertising. How can we trust policy decisions when they’re entangled with perks from the very industries seeking looser regulations?

Stand with The Alliance in demanding unbiased political decisions. Donate today for a fairer Australia.

Gambling is now a global public health threat. With mobile and online platforms expanding reach, millions worldwide face harm. A new Lancet report reveals 450 million people show behavioural symptoms or experience severe consequences from gambling, while 80 million suffer from diagnosed gambling disorders. Experts are calling for global action, urging gambling to be regulated like alcohol and tobacco to curb this massive threat to health and wellbeing. It’s time to demand stronger regulations. Let’s protect communities from the harms of unchecked gambling.

Accountant Sam Kilkenny lost $8 million, yet companies showered him with VIP perks instead of stepping in to stop his losses. Despite their claims of "real-time intervention," they failed to act. This tragic case highlights the urgent need to ban gambling ads, end harmful inducements, and create a National Regulator to protect Australians from growing gambling harm.

Alliance Voices, including Sarah* and Mark Kempster, met with the Prime Minister's office to urge the implementation of the Murphy Report, calling on the PM to #ProtectOurKids and take decisive action to end gambling ads, emphasising that a partial ban is insufficient. Sarah* shared the harm the gambling industry had caused her family. When a comparison to tobacco was made, the office responded, 'There is no safe amount of tobacco,' implying that they believe there is a safe level of gambling, which contradicts existing evidence. The office was unable to provide any data supporting a partial ban but suggested they are close to a decision on the Murphy Report, without offering a time frame.

Brazil is blocking over 2,000 gambling sites to regulate the sector and curb rising gambling harm. With 52 million Brazilians turning to online gambling since 2018, President Lula's new law targets unlicensed operators. Currently, 96 companies can operate while their licenses are reviewed, but many are contesting the new rules in court.

Australia has worst gambling harm in the world, we need to do better. Support The Alliance in the fight against gambling harm!

The Alliance is leading a powerful campaign to end harmful gambling ads in Australia. With Australians losing an astounding $32 billion to gambling in 2023, Alliance CEO Martin Thomas calls it "social harm on an industrial scale." Recent polls show 72% of Australians want a full ban on gambling ads—echoing public frustration over constant, intrusive ads during sports and TV shows. It’s time for Australia to adopt the late Peta Murphy’s 31 recommendations, including a full ad ban and a new national regulator.

Despite promises to address gambling ads, we’re still waiting on real action from the government—16 months after Peta Murphy’s review recommended phasing out online gambling ads on TV. Communications Minister Michelle Rowland has pledged to break the link between sports and betting, but the delay raises concerns.

The Alliance's CEO, Martin Thomas, warns that this shift in focus, pointing to pokies and casinos as primary concerns, could be a distraction. "It's a little bit of 'look over here, not over here,'" he stated, stressing that online gambling, especially among youth, is the fastest-growing area of harm. The number of people gambling online has doubled in the last five years, while pokies use only grew by seven percent.

Let’s keep the pressure on for real change. Support the Alliance today!

Recent research has confirmed that reducing the number of poker machines in the ACT has not effectively reduced gambling harm. The Alliance has consistently argued that simply cutting back on machines is not a sufficient solution. The most effective approach—the "gold standard"—is implementing a mandatory cashless system with pre-commitment levels.

This approach was recommended by the NSW Crime Commission as a means to both reduce gambling harm and combat money laundering. It is also the strategy currently being adopted in Tasmania.

“I went to an NRL game and saw kids—teenagers—on their phones looking at betting apps. It’s become part of the culture, and that’s what scares me. I was consumed by gambling at a young age, and that was before it was anywhere near as pervasive as it is today.” – Ed, Voice for Gambling Reform Advocate

Gambling ads are everywhere, from AFL and NRL broadcasts to social media, reaching our kids at a time when they're most vulnerable. It’s crucial that we take action now to prevent future generations from falling into the same trap.

Full story: https://www.agr.org.au/ed-sredemption-anadvocateforchange

Ed’s story is one of innumerable challenges, personal collapse, and ultimately, redemption. Amid the public debate today about how we protect our children from gambling harm, Ed’s experience serves as a stark reminder of the dangers when kids slip through the cracks. He began gambling at just 8 years old, and by 15, he was already feeling the devastating effects. Like many others, his struggle with gambling started quietly but gradually spiralled into life-altering consequences.

Today, Ed is fully recovered - and a passionate advocate for gambling reform and support for those facing the same struggles. Through his advocacy and personal example, Ed continues to fight for better support and understanding for those affected by gambling harm, hoping that no one else will have to suffer like he did to finally seek help.

Read Ed's story!

Hospitality offensive’ in overdrive as pollies consider gambling ad ban

Gambling companies, racing clubs and their lobbyists are showering Australian Federal politicians with gifts, tickets and hospitality as our leaders continue to deliberate major gambling reforms including a total ban on gambling advertising.

Some 32 parliamentarians received 60 gifts in this session of parliament including tickets to shows, races, dinners and sporting events. And this is likely just the tip of the iceberg as only gifts worth over $300 must be declared.

“These results show how our political system can be exploited by the rich and powerful to lobby in secret against popular changes such as the proposed gambling ad ban to the determent of the Australian community,” Said Chief Advocate Tim Costello

Australia's BetStop wagering self-exclusion scheme, introduced by the Albanese government, faces scrutiny after reports of loopholes allowing individuals to continue betting despite registering for a lifetime ban. A shocking example is Ravi*, who lost nearly $70,000 despite being on the self-exclusion register. Ravi revealed to ABC Investigations that he could easily open new betting accounts and deposit thousands of dollars without detection.

The Australian Communications and Media Authority (ACMA) is now investigating some betting agencies over allegations of non-compliance.

Pontiff’s warning is nowhere more pertinent than Australia

The Alliance has welcomed Pope Francis condemnation of gambling advertising in which the pontiff said he was sad to see football matches and sports stars promoting betting platforms.

In a message to social justice groups, Pope Francis, expressed deep concern with online gambling and the misuse of networks, which affect not only the poorest sectors of society but all social classes.

“It makes me so sad to see football matches and sports stars promoting betting platforms,” he said. “That’s not a game; it’s an addiction… taking money from people, especially the workers and the poor … it destroys entire families,” Pope Francis said.

Media Release: https://www.agr.org.au/agr-media-releases/pope-francis-saddened-by-sports-gambling-advertising--

The average loss for each Australian adult hit $1,555 a year in 2022-2023, up from $1,395 in 2021-2022.

"These latest horrifying loss figures underscore the importance of the federal government adopting all 31 recommendations of the Murphy Report including a full ban on gambling advertising on broadcast media and online," Said Alliance CEO Martin Thomas.

Support our mission and help make a difference to these numbers by donating today!

Alliance Voice for gambling reform Kate* lost her brother to suicide when he was 24. Kate joined ABC Radio National Breakfast with Steve Cannane, to tell her brother's story and expose the predatory behaviour of sports gambling companies - she's calling on the Albanese Government to introduce a full ban on gambling advertising.

“It is too late for my family, but it's not too late for other families,” Kate said, stressing that her brother’s death was preventable. She wishes stronger measures had been in place years ago, so her family wouldn't have suffered this loss. Now, she's determined to push for change to protect others from the same fate.

Donate to the Alliance and help us #EndGamblingAds: https://www.agr.org.au/donate

#RaiseYourVoice #VoicesForGamblingReform

Alliance #Voice Mark Kempster tells his story of gambling harm in full, sharing the reality of the destruction it can cause.

“I have vowed to myself that I don’t want my son to grow up in an Australia where we are happy to put the needs and profits of huge overseas companies and TV networks before the health and safety of our children.”

“The gambling advertising we are subjected to in this country is causing people to end their lives. I have seen it first-hand. Yet I feel every day that this government has turned its back on me.”

“We still have time to change the course of history in our country. I’m pleading with the prime minister, Anthony Albanese, to not let our future generations of Australians be preyed on by gambling companies like I was.”

“Banning all gambling advertising and implementing all 31 recommendations of the Murphy report is the only way we can halt the devastating damage gambling is doing across our nation.”

"Getting 10% of the state budget from gambling taxes does rather discourage governments from actually discouraging these vices. Gambling has grown around the institutions of Australian society – its sports, its associations, its entertainments – to the point where it’s hard to cut back the growth without killing the patient.

That’s the defence the Albanese government offers for its refusal to ban online sports betting advertising: free-to-air television has become dependent on it, and sports depend on TV rights.

It’s the same argument that the tobacco companies ran with for so long last century – without tobacco sponsorship, sports would go broke and wither away. We were, as a society, able to fight back against that by simply taxing cigarettes directly and passing the money directly to footballers and cricketers through targeted public sector sponsorships. Why don’t we do that now?"

We need to #ProtectOurKids with a full ban on gambling ads, just like we did with smoking. #FightBack by donating to the Alliance today: https://www.agr.org.au/donate

A new poll by RedBridge reveals overwhelming public support for a full ban on gambling advertising in Australia. With anger growing over inaction, voters are drawing connections between gambling, social harm, and the cost-of-living crisis. Political leaders risk losing support if they fail to act on this issue.

🧒 Kids targeted Parents are increasingly worried about gambling ads targeting children through sports, social media, and gamification

😡 Anger rising Inaction on gambling reform is fuelling growing anger, especially in regional and poorer communities, threatening political support for Labor

📈 Problem increasing Gambling losses are rising across Australia, with sports betting doubling in the past five years and nearly one million Australians at risk of gambling addiction

🚔 Crime links Studies show a direct link between gambling profits and rising crime rates, including theft and fraud, particularly in NSW

🔓 Loophole Voters see the government’s proposed partial ban on gambling ads as a loophole that big gambling will exploit

Donate today to help us continue the fight and #ProtectOurKids https://www.agr.org.au/donate

A new political advocacy group, Muslim Votes Matter, has launched a national campaign to amplify the voices of Muslim Australians on critical issues, including gambling and domestic violence, ahead of the next federal election. The group aims to influence outcomes in 32 federal seats, particularly those with significant Muslim populations. Although not fielding candidates or providing financial backing, Muslim Votes Matter will support candidates whose values align with its priorities, such as addressing gambling, a major concern.

Act Now: Help End Gambling Ads—Contact Your MP Today! https://www.agr.org.au/end-gambling-ads-aug

#ProtectOurKids #ProtectOurCommunities #EndGamblingAds

Govt must make urgent reforms including gambling ad ban

Australian’s gambling losses have soared to $32 billion. These new horrifying figures increase pressure on our political leaders to make urgent reforms to limit gambling harm including a total ban on gambling ads.

The new figures collated by Queensland Treasury found that national gambling losses for 2022/23 totalled $32 billion. Previously the only available loss figures were for 2018/19 which totalled $25 billion.

The average loss per Australian adult was $1,555 per year – up from $1,307 (18/19)
The CEO of the Alliance for Gambling Reform, Martin Thomas, said the new figures represented an alarming spike in gambling losses which would be reflected in social harm on an industrial scale across the Australian community.

Media Release: https://www.agr.org.au/agr-media-releases/nation%E2%80%99s-gambling-losses-soar-to-%2432-billion-

A ban on gambling advertising on sports grounds and player jerseys could be announced within weeks. However, Social Services Minister Amanda Rishworth has confirmed that a national online gambling regulator is not on Labor’s agenda. She has also suggested a limit on gambling ads instead of a ban, which members of the Labor party itself have resisted, with Jodie Belyea, Mike Freelander, Louise Miller-Frost, Maria Vamvakinou and Jerome Laxale, supporting a ban.

Take Action: Urge Your MP to Support a End to Gambling Ads! https://www.agr.org.au/end-gambling-ads-aug

#ProtectOurKids #ProtectOurCommunities #EndGamblingAds