
Welcome to our
July 2024
NEWSLETTER
Check out all our latest updates
Message from the CEO

Martin Thomas
CEO
The Olympics are here again and as a nation we celebrate the efforts of our athletes as well as those from across the globe.
Unfortunately the Olympics are also a reminder that whenever we watch sport, we are forced to suffer virtually endless gambling adverts.
While there are some modest restrictions of gambling advertising during live play, there are still enough loopholes to allow a tsunami of ads across our screens. Indeed, more than one million gambling ads have been played on Australian free-to-air television and radio in just a one year period.
But it doesn’t have to be this way. If you haven’t already, please join the more than 35,000 people who have signed our petition calling on the Federal Government to implement all 31 recommendations of the Murphy Report from the Parliamentary Inquiry into Online Gambling which includes a recommendation for a 3 year, phased in ban on all gambling advertising.
The Alliance is also joining with the Sustainable Investment Exchange (SIX) as part of a shareholder activism campaign to pressure Channel’s Seven and Nine to stop airing gambling advertisements. Read about the campaign here.
Finally, I am delighted to write this newsletter as having just been appointed the new CEO of the Alliance for Gambling Reform, after acting in the role for the last few months.
I am humbled to take up this role and thankful for all the support we receive from you.
A very heartfelt thank you.
I hope you enjoy reading this edition of our newsletter. This month, our feature articles are:
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Gambling ads must not feature in Olympic coverage
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35,000 sign petition to end gambling ads
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New campaign to ban gambling ads on Seven and Nine
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A new generation groomed to gamble
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Online inducements leading to riskier gambling
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Review into online keno and offshore lotteries
Stand with the Alliance
Enough is enough, it is time for Australia to introduce major gambling reforms.
Help us continue our fight for an Australia free from
gambling harm.
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Thank you for your support.
If you wish to donate via bank transfer,
please contact info@agr.org.au for our bank details.

Gambling ads must not feature in Olympic coverage
The Alliance is putting the Olympics broadcaster, the Nine Network on notice not to breach the advertising code by running gambling ads during its free-to-air and online coverage of the Paris games.
Last Olympics the then broadcaster Seven aired 49 betting promotions during its Olympic coverage on its Sydney, Melbourne, Brisbane, Perth and Adelaide broadcasts. Kids watching the Olympics don’t need to see gambling ads. Sporting coverage in Australia is already drenched in gambling advertising.
Under the regulations, broadcasters must not show gambling advertising from 5 minutes before the start of the first event of the day until 8:30pm, and not more than once every two hours after that time.
Breaches can be reported to the Australian Communications and Media Authority (ACMA) through their gambling advertising online complaint form.
>>>Read more
35,000 sign petition to end gambling ads
More than 35,000 people have signed our petition to ban all gambling advertising and again, we are calling on the Federal Government to adopt all 31 recommendations of the Murphy Report which includes a phased-in, 3-year ban on all gambling advertising.
Gambling advertising makes gambling look exciting and risk-free, but gambling is addictive and harms millions of Australians. The Alliance believes that all Australians should be able to enjoy their favourite sports without gambling ads, however gambling ads are often placed when and where children and teenagers will see them the most.
You can sign the petition to #EndGamblingAds here.
>>>Read more


New campaign to ban gambling ads on Seven and Nine
We believe that Australia’s biggest media companies should not be making money off destructive gambling ads, and earlier this year, the team at Sustainable Investment Exchange (SIX) came on board to help #EndGamblingAds by providing a campaign with a new angle with which to create change: shareholder activism.
Big companies are controlled by their shareholders, and SIX has launched their trading platform to the public and are looking for people to buy shares in Seven and Nine so the shareholders can propose a shareholder resolution to compel Seven and Nine to take action to End Gambling Ads.
SIX need 100 shareholders in each of these companies by the end of August so a shareholder resolution can take place at their next Annual General Meeting. You can learn more about the SIX campaign to #EndGamblingAds by visiting the SIX website or by contacting SIX by email at info@six-invest.com.au if you have any questions.
A new generation groomed to gamble
Sports betting has exploded in Australia, and new figures show that the number of people betting on sport has doubled in the last five years alone.
Today more than a quarter of all men aged 18-24, and a third of men aged 25-34 now bet on sport. Tragically, more than one-third of all spending on sports betting is now coming from people with a gambling problem.
And for some betting companies up to 20% of their customer base is made up of people with a gambling problem, according to research by Roy Morgan.
You can read the full article written by our CEO, Martin Thomas, on the Alliance website here.


Call to ban online gambling inducements
The Alliance for Gambling Reform calls on the Australian government to immediately ban all forms of online gambling inducements and inducement advertising, including direct messaging to customers as these practices are causing great gambling harm to Australians.
Gambling companies are taking advantage of weak advertising and consumer protection laws to offer inducements that encourage riskier bets and are cynically targeting people with gambling problems through tailored, personalised marketing.
You can read our full media release here and our Inducements Policy is available here.
>>>Read more
Review into online keno and offshore lotteries
The Federal Government has announced it will hold a review over the next twelve months into the regulation of online Keno and “foreign matched” (offshore) lotteries.
The review will look into the nature and size of online Keno and offshore lotteries in Australia, as well as the impact of emerging keno-type lotteries. It will also cover adverse experiences from customers, including the loss of deposits and non-payment of winnings.
The Alliance for Gambling Reform welcomes this review as we have been increasingly concerned about these products for some time.
>>>Read more


Councils and Supporters
Annual figures released for 2023/24
This month has seen disappointing outcomes for some councils, with the financial year figures from Victoria showing an overall increase in losses on poker machines across the State.
This year's figure of $3.03 billion is another new high for Victorians, off the back of last year's record breaking $3.02 billion.
Much of this increase came from the City of Melbourne, which increased its losses by nearly $10 million. We believe this is a result of the implementation of mandatory carded play at Crown Casino from 1 December 2023.
This underscores the need for the Victorian Government to hasten their legislation for mandatory carded gambling at all pubs and clubs in Victoria, which was announced in July 2023. You can read our recent media release on the Victorian figures here.
Regulator approves 40 machines
The City of Greater Bendigo has received news that the Commission has approved the Huntly Hotel as suitable for gaming with 40 machines. The Hotel is already operating as a pub but has opted to seek approval to add poker machines. This comes at a time when the surrounding community of Huntly is due to grow significantly, with hundreds of homes being built in a staged development just a block from the venue.
Gambling Harm Awareness Week
Victoria’s annual week to put the spotlight on reducing gambling harm is rapidly coming up, and after the dissolution of the Victorian Responsible Gambling Foundation (VRGF), it will be overseen by the Victorian Gambling and Casino Control Commission (VGCCC) this year.
At this stage, dates or a theme have not been confirmed, however it is typically the third week in October, which this year is the week beginning the 21 October.
This is a little complicated with council elections across Victoria happening on 26 October and with councils in caretaker mode from 17 September, which will limit the ability for large events or activities.
Please get in touch if you would like any support such as speakers or ideas for your event.
Council policy
The Macedon Ranges Shire Council Gambling Harm Prevention Policy is listed on the council agenda for adoption in July, and the Mitchell Shire Council Electronic Gaming Machine Policy is listed on the council agenda for adoption on 19 August.
Share your
Voice
The fastest growing group to experience gambling harm in Australia is young people aged between 18-30. We also know that the predatory gambling industry targets young people and even our kids in grooming them to become the gamblers of the future
We are very keen to hear from young people who have experienced gambling harm. We also want to hear from parents whose children have been affected by gambling.
We want to enable people to tell their stories, to highlight what the gambling industry is doing to a generation of young people. We want to see changes in our laws to better protect children and young people.
Yet the Alliance is also concerned about doing this in a way that empowers and protects people. To protect people’s identities but to allow them to be heard.
Please join us in protecting our young people and children from gambling harm. If we don’t speak up, we will never see change.
We would love to hear from you about your story.
Please email us at info@agr.org.au if you would like to share your story with us.
In The News

Canberra Times
The easy, popular measure that could cut households costs missing from the budget
29 March 2025
"Gambling losses are a bigger drain on the household budget than power bills – yet still missing from the budget," says The Alliance CEO Martin Thomas.
New data shows Australian households spent more on gambling than on electricity, gas or housing. $31.5 billion is lost each year – $1,527 per adult – with devastating impacts on families.
https://www.canberratimes.com.au/story/8925785/why-gambling-reform-isnt-in-australias-budget-plans/?cs=14246
"With such a surge of public support it is perplexing to witness the gross inaction on the major parties on gambling reform."
Three in four Australians back a total ban on gambling ads. So why aren’t our leaders acting?

ABC News
Mandatory pre-commitment carded play cuts harm — why delay statewide reform?
27 March 2025
Crown’s mandatory carded play is working — helping reduce gambling harm and money laundering. But reform must go further. As Tim Costello says, “It’s an absolute vote winner. Every survey shows that Victorians are sick of the damage from pokies. Victoria and Jacinta need to lead and they will win.”
It’s time for statewide mandatory pre-commitment — no more delays, no more excuses. Let’s level the playing field and protect our communities.

The Alliance
Three in four Australians support a total ban on gambling advertising
24 March 2025
Support for banning gambling advertising is widespread, according to new polling from The Australia Institute:
🎯 Three in four Australians (76%) support a total ban on gambling ads phased in over three years. This is an increase on the 72% reported in a similar poll conducted by Redbridge late in 2024.
📱 Four in five (81%) Australians support banning gambling ads on social media and online.
📺 Nearly nine in ten (87%) support banning gambling ads during prime time TV hours for family and children.
⚽ More than three quarters (79%) support banning gambling ads in sporting stadiums and on players’ uniforms.
📉 More than three quarters (78%) agree that Australian government policies should aim to reduce the amount people spend on gambling.
🧒 Four in five Australians (80%) agree that children are exposed to too many gambling ads.

ABC
Sports Gambling Soars Among Young Aussie Men
22 March 2025
New research from Melbourne Uni reveals a 57% increase in Australian men gambling on sport over the past seven years—jumping to over 60% for younger men.
https://findanexpert.unimelb.edu.au/news/100919-the-rate-of-sports-betting-has-surged-more-than-57-%E2%80%93-and-younger-people-are-betting-more
Alliance CEO Martin Thomas warns: "The spiralling rates at which young people are gambling is a horrendous concern."
With Australians losing $32 billion a year to gambling, the government must act on the 31 recommendations from last year’s parliamentary inquiry. The fastest-growing form of gambling is online sports gambling—and young men are paying the price.

The Alliance
Gambling Harm Must Be Front and Centre This Election
28 March 2025
Australia is in the grip of a gambling epidemic, losing $31.5 billion every year—more than the Federal Government spends on aged care. These losses hit households harder than power bills and are rising faster than housing costs.
This crisis isn’t because Australians love to gamble more than anyone else—it’s because of weak regulation and a tidal wave of gambling advertising. Over one million gambling ads flood our screens each year, many reaching children. It’s outrageous and dangerous.
As we head to the polls on May 3, The Alliance is demanding that all candidates commit to the 31 recommendations of the Murphy Report, including a full ban on gambling ads and inducements.
We have a once-in-a-generation chance to make real change. Let’s make gambling harm—and its devastating cost-of-living impact—a key election issue.

ABC News
Political Silence as Gambling Harm Grows
25 March 2025
Nearly two years since the Murphy Inquiry, not one of its 31 gambling reform recommendations has been implemented — despite urgent calls for change.
This week, as Victoria debates mandatory precommitment cards, federal leaders remain silent. Tim Costello, Chief Advocate for The Alliance, says: "Both Prime Minister Albanese and Peter Dutton have been captured by the gambling industry."
Communities are suffering. Families are hurting. And still, gambling profits come before people.

ABC
Victoria Must Fast-Track Poker Machine Reforms
23 March 2025
Victorians lost a staggering $4 billion on poker machines in 2023-24. Now, the government is set to trial mandatory precommitment cards at 40 venues—but delays are costing lives.
Tim Costello is urging Premier Jacinta Allan to act now: "Enough harm, suicides, domestic violence and damage. Our courts are clogged with crime. Stand up for Victorians, pass this cashless card" he said.
Crown Casino was forced to introduce precommitment after a royal commission exposed its failures. Data on Crown’s pokies is not available publicly, but government insiders say that punter losses at the casino have dropped as a result of the scheme. If it works there, why wait to implement it everywhere?

Community Directors
Gambling Losses Cost More Than Power Bills—Govt Must Act
21 March 2025
A new report by The Alliance and Wesley Mission reveals Australians lose $31.5 billion to gambling every year—more than the federal government spends on aged care. That’s a bigger hit to household budgets than electricity and gas bills combined.
Alliance CEO Martin Thomas warns, “For every person who gambles, six other people are affected.” With families already struggling, gambling losses are worsening the cost-of-living crisis. Yet, despite overwhelming public support, the government has stalled on gambling reform, bowing to lobbying pressure from major sporting codes.
Banning gambling ads is a simple, non-inflationary solution that would bring real relief. It’s time for political leaders to act in the public’s interest—not the gambling industry’s.
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